Vivienne Rohner is the Face of Chanel’s Spring 2022 Campaign

March 2, 2022
Vivienne Rohner Chanel Spring 2022 Campaign
Vivienne Rohner stars in Chanel spring-summer 2022 campaign. Photo: Inez & Vinoodh

Chanel’s spring-summer 2022 campaign is a celebration of relaxation and elegance. Featuring Swiss model Vivienne Rohner, the images were captured at a French villa in Provence by Inez & Vinoodh. Artistic director Virginie Viard’s designs include embellished jeans, colorful tweed jackets, and going-out dresses.

Chanel Spring/Summer 2022 Campaign

Vivienne also appeared in advertisements for fall 2021, where other models joined her. Handbags include pearl accents as well as chains with the fashion house’s signature quilting. Finishing her look, hairstylist James Pecis works on her sleek bob with glam makeup by Lisa Butler.

Related: See More Photos of Jennie in Chanel’s Coco Crush Jewelry

Chanel Spring 2022 Campaign Model Couch
Laying on a couch, Vivienne Rohner fronts Chanel spring-summer 2022 campaign. Photo: Inez & Vinoodh

In an accompanying film, which was also directed by Inez & Vinoodh, the model can be seen wearing the spring styles in various settings, including the pool, grassy outdoors, and indoors.

Chanel Spring 2022 Campaign Blue Dress
Chanel features understated elegance in spring-summer 2022 campaign. Photo: Inez & Vinoodh

The campaign for the CHANEL Spring-Summer 2022 Ready-to-Wear collection is an ode to youth whose nonchalant grace resonates with the endless days of summer. Within the discreet charm of a villa in Provence, Inez & Vinoodh capture the model Vivienne Rohner and through her a certain notion of femininity.

Chanel
Chanel Jeans Spring 2022 Campaign
Vivienne Rohner wears colorful jeans in Chanel spring-summer 2022 campaign. Photo: Inez & Vinoodh
Chanel Logo Print Mini Dress Spring 2022
Chanel features logo-embellished mini dress in spring-summer 2022 campaign. Photo: Inez & Vinoodh
Chanel Yellow Tweed Jacket Jewelry Spring 2022
Wearing a yellow tweed jacket and statement jewelry, Vivienne Rohner fronts Chanel spring-summer 2022 campaign. Photo: Inez & Vinoodh
Chanel Spring 2022 Campaign Provence France
Chanel sets its spring-summer 2022 campaign in a Provence, France, villa. Photo: Inez & Vinoodh

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