Cara Delevingne Flaunts Her Abs in PUMA Campaign

Joanna Elizabeth

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Published September 20, 2016

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Updated March 27, 2019

Cara Delevingne stars in PUMA's Do You campaign
Cara Delevingne stars in PUMA’s Do You campaign

Sports brand PUMA has unveiled a new women’s campaign called ‘Do You’ that aims to create confidence in women everywhere. Model and actress Cara Delevingne fronts the advertisements, which were made with creative direction by Rihanna. In the photographs, the British beauty wears PUMA’s Forever sports bra and a backwards baseball cap. Flaunting her toned figure, Cara shows off her signature tomboy style.

Related: Cara Delevingne Blooms for Lady Garden Campaign

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara about the campaign. “It’s about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone.  It specifically encourages people to be themselves.”

Cara Delevinge – PUMA ‘Do You’ Campaign

Puma's Do You campaign aims to inspire confidence in women
Puma’s Do You campaign aims to inspire confidence in women
Cara Delevingne for PUMA
Cara Delevingne for PUMA
Cara Delevingne fronts PUMA Do You campaign
Cara Delevingne fronts PUMA Do You campaign
Cara Delevingne channels tomboy style for PUMA 'Do You' campaign
Cara Delevingne channels tomboy style for PUMA Do You campaign
Cara Delevingne wears PUMA Forever sports bra
Cara Delevingne wears PUMA Forever sports bra

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