Models Do the #IceBucketChallenge–The trend that has been sweeping social media for the past week is the ALS Ice Bucket challenge. What is it exactly? It started off as an idea where you would either give $100 or dump ice water on your head in order to raise awareness for ALS also known as amyotrophic lateral sclerosis—a lethal disease. Now, it seems that most people have been opting to do both. The latest stars to participate in The Ice Bucket Challenge are Gisele Bundchen and Cara Delevingne. The Challenge is not the only thing they have in common. The two models both also made the Forbes Highest-Paid Models List which was released yesterday.
If you think this fad is not helping to raise awareness about the disease, just read this. According to the ALS Association it has raised over $15.6 million thanks to the social media trend—nine times what it would normally raise and we’re sure the number will continue to go up. For their part, Gisele challenged Anna Wintour, Mario Testino and Shakira while Cara did her challenge filled with some expletives (don’t say we didn’t warn you).