Theory - Fashion Brand
Theory is a New York-based fashion brand founded in 1997 by Andrew Rosen. Known for creating sleek American sportswear, the label produces women’s and men’s clothing and accessories. Theory’s aesthetic includes minimal designs made for a contemporary women’s wardrobe. Luxe fabrics and simple cuts come with a modern fit. Theory currently has over 200 stores worldwide.
Modern Utility: Theory Spotlights the New Trend
The utilitarian trend takes over for the spring-summer 2019 season. Theory spotlights the style with a fashion guide focusing on wearable chic fashions. Cargo inspired pockets as well as a ...
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Good Linen: Discover Theory’s Eco-Friendly Essentials
Theory offers warm weather styles with the launch of its Good Linen collection. Made from certified organic linen, the fabric is created with a process featuring little waste and less ...
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Giedre Dukauskaite Fronts Theory Spring 2019 Campaign
Theory spotlights its minimal aesthetic with the launch of its spring-summer 2019 campaign. Starring model Giedre Dukauskaite, the studio shots captured by Thomas Lohr spotlight slim-fit cuts. Styled by Julie ...
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Buy More, Save More with Theory’s Black Friday Sale
Black Friday is almost here, but if you want to save with Theory, you do not have to wait. Just make sure to spend more and save more depending on ...
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Good Wool: 4 Suiting Styles from Theory
Theory launches a new collection just in time for the fall 2017 season. Called ‘Good Wool’, the line features Australian merino wool made using energy-saving technology. The soft and lightweight ...
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Sasha Pivovarova & Iselin Steiro Wear the Essentials in Theory’s Fall 2017 Campaign
New York-based fashion brand Theory focuses on the essentials for its fall-winter 2017 campaign. Captured by Erik Torstensson, the advertisements star models Iselin Steiro, Sasha Pivovarova, McKenna Hellam, Xavier Buestel ...
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Back in Black: 4 Little Black Dresses from Theory
No matter the season, the little black dress is always on trend. And Theory focus on the LBD with its latest trend guide. Called ‘Back in Black’, the features spotlights ...
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5 Ways to Wear Eyelet Lace from Theory
Get ready to take on one of the summer season’s hottest trends—eyelet lace. New York-based fashion brand Theory unveils a new trend guide called, ‘Summer Escape’. Made of soft cotton, ...
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Wish List: A Lightweight Shirt Dress from Theory
When it comes to the perfect lightweight dress for warm weather, it can be quite a challenge to find. Luckily, Theory designed a chic piece made from silk-cotton. The Avinka ...
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Lily Aldridge, Liya Kebede Wear the Essentials in Theory’s Spring 2017 Campaign
Theory unveils its spring-summer 2017 campaign. The New York-based label taps four leading models for its latest advertisements. Models Lily Aldridge, Liya Kebede, Amber Valletta and Adwoa Aboah appear in ...
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