It’s a family affair for Brandon Maxwell’s spring-summer 2018 campaign. The American stylist turned designer enlists model Jourdan Dunn and her son Riley Dunn for his latest advertisements. Maxwell goes behind the lens for a series of three shots. Jourdan and Riley wear complementary looks ranging from animal print to luxe evening wear and tailored blazers. In addition to the print campaign, the mother and son also appear in a short film featured below.
Brandon Maxwell Spring/Summer 2018 Campaign
Following a week spent alongside Jourdan and Riley in Italy; Jessy and I left compelled to tell their story. During a heartfelt discussion over dinner she explained that becoming a mother at nineteen as her career was taking off ultimately led to a greater purpose in her life and work. The bond between a mother and a son is one that I know well.
I’ve often cited my close relationship with my own mother, the special adventures we had together, and the nights I spent watching her get dressed for formal events as sparking moments in my young imagination. In many ways, this is just as much the story of Jourdan and Riley as it is me and my own mother. Naturally every boy thinks his mother is the most beautiful woman in the world, and Riley is certainly no different.”