Hugo Boss‘ new fragrance, BOSS the Scent for Her, taps German model Anna Ewers and British actor Theo James for the campaign. Photographed by Guy Aroch, the good looking pair share an intimate pose while the blonde stares into the camera’s lens. James is also the face of BOSS the Scent campaign for men, where he co-stars alongside Natasha Poly.
The scent is described as a floral and fruity perfume with notes of honeyed peach, freesia bloom, osmanthus flower & roasted cocoa. As well as the print advertisement, BOSS also launched a film for the fragrance. Directed by Darren Aronofsky, the forty-five second clip tells a seductive story set to The Weeknd’s ‘High for This’.
Behind the Scenes Images: