Anna Ewers Joins Theo James for BOSS Fragrance Ad

Joanna Elizabeth

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Published August 18, 2016

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Updated April 12, 2017

BOSS the Scent for Her perfume campaign starring Anna Ewers and Theo James
BOSS the Scent for Her perfume campaign starring Anna Ewers and Theo James

Hugo Boss‘ new fragrance, BOSS the Scent for Her, taps German model Anna Ewers and British actor Theo James for the campaign. Photographed by Guy Aroch, the good looking pair share an intimate pose while the blonde stares into the camera’s lens. James is also the face of BOSS the Scent campaign for men, where he co-stars alongside Natasha Poly.

The scent is described as a floral and fruity perfume with notes of honeyed peach, freesia bloom, osmanthus flower & roasted cocoa. As well as the print advertisement, BOSS also launched a film for the fragrance. Directed by Darren Aronofsky, the forty-five second clip tells a seductive story set to The Weeknd’s ‘High for This’.

Behind the Scenes Images:

Theo James and Anna Ewers get up close and personal in BOSS the Scent for Her campaign
Theo James and Anna Ewers get up close and personal in BOSS the Scent for Hern campaign
Theo James with Anna Ewers for BOSS the Scent for Her fragrance
Theo James with Anna Ewers for BOSS the Scent for Her fragrance
Anna Ewers gazes at BOSS' perfume bottle in behind the scenes shot
Anna Ewers gazes at BOSS’ perfume bottle in behind the scenes shot


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