In advance of her On the Run tour with husband Jay-Z, Beyonce introduces the 5th fragrance in her award-winning Heat fragrance franchise, Heat Wild Orchid, reports Glamour UK. The pop superstar (who recently covered Time’s 100 Most Influential People issue) released her first and best-selling fragrance Heat in 2010 followed by variations of the fragrance including Heat Ultimate Elixir, Heat Rush, Midnight Heat and Heat Mrs. Carter Show World Tour. According to the official press release, the fragrance can be described as “an enticing, mouth-watering fragrance that emits a fierce, feminine energy.”
The fragrance, which was created in collaboration with Firmenich Perfumer Honorine Blanc, has top notes of pomegranate, coconut water and boysenberry. At the heart of Wild Orchid is Butterfly Orchid which is described as having aphrodisiac powers which gives the scent an exotic, captivating allure.
The print campaign for Wild Orchid, which was photographed by Michael Thompson, is equally sexy. It features Beyonce wearing minimal makeup, a demure chignon and an embellished black Gucci dress from fall ’13, surrounded by cascading fuchsia chiffon and wild orchids.
