After posing in key looks during London Fashion Week last year, Bella Hadid returns for Self-Portrait’s spring-summer 2022 campaign. Captured by Harley Weir, the brunette stunner models feminine designs against a backdrop of nature and more domestic settings. Stylist Haley Woolens highlights body-conscious dresses, chic blazers, and flared trousers.
Self-Portrait Spring 2022 Ad Campaign
Images feature dynamic statements like self-expressive, self-indulgent, and self-discovery, representing different facets of the label. Lina Kutsovskaya does art direction for the shoot. Finishing her look, makeup artist Sam Visser creates different looks with Jawara Wauchope working on hair.
“Unveiled today, the SS22 story continues with a series of new campaign imagery starring Bella Hadid. Traversing different moods and places, Bella transforms under the hypnotic lens of Harley Weir to portray the different guises of the self-portrait woman. Endlessly changing, but always true to herself,” the brand shares.