Balmain’s spring 2016 campaign calls on the big guns with the casting of 90s supermodels Cindy Crawford, Claudia Schiffer and Naomi Campbell. For the first time, creative director Olivier Rousteing tapped Steven Klein to shoot the exclusively black and white images.
In the portraits, the women can be seen wearing the new season’s body con silhouettes with touches of ruffles, cross-cross detailing and crystal embellishments. Balmain’s spring advertisements was made with creative direction by Pascal Dangin of KiDS Creative.
About the campaign, Rousteing said in an official statement, “Watching Cindy, Claudia, Naomi and Steven instinctively work together, I was struck by the displays of confidence, professionalism and grace in front of me. There was never any doubt that the final images would be anything but perfect.”
Balmain Spring 2016 Runway Show
The Balmain army was out in full force for the label’s spring 2016 runway show presented during Paris Fashion Week. A lineup of jewel tones and neutral hues was decorated with crystals as well as harness details. The look was complete with models wearing high ponytails and strappy heels.