Balenciaga Sets Fall ’16 Campaign on Paris Streets

Joanna Elizabeth

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Published August 9, 2016

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Updated March 5, 2017

Balenciaga unveils fall-winter 2016 campaign
Balenciaga unveils fall-winter 2016 campaign

Marking his first season as creative director, Balenciaga’s fall-winter 2016 campaign gets a new look under Demna Gvasalia’s vision. Gone are the supermodels and ultra-gloss images. Instead, the advertisements captured by Mark Borthwick were taken on the streets of Paris. Models including Achok Majak wear the bold pattern combinations, 80s inspired shoulders and larger than life tote bags from the fall collection. The campaign was styled by Lotta Volka with hair by Garry Hill and Inge Grognard on makeup.

Balenciaga sets fall 2016 campaign on the streets of Paris
Balenciaga sets fall 2016 campaign on the streets of Paris

Mark Bothwick photographs Balenciaga's fall 2016 advertising campaign
Mark Bothwick photographs Balenciaga’s fall 2016 advertising campaign
Balenciaga's fall-winter 2016 campaign focuses on oversized striped tote bag
Balenciaga’s fall-winter 2016 campaign focuses on oversized striped tote bag
An image from Balenciaga's fall-winter 2016 campaign
An image from Balenciaga’s fall-winter 2016 campaign
Achok Majak stars in Balenciaga fall-winter 2016 campaign
Achok Majak stars in Balenciaga fall-winter 2016 campaign

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