ASOS is teaming up with adidas Originals for a new resort drop of apparel and accessories. Images featuring Euphoria star Maude Apatow were taken on location along the coast of Italy. The dynamic collection consists of 22 pieces and includes items such as polo shirts, cropped tees, bucket hats, and mini backpacks.
ASOS x adidas Originals Resort 2022 Campaign
The adidas crest is featured on a variety of different designs, and the color palette for these pieces consists of red, blue, white, and marl grey. The prices range from $35 up to $65, and the sizes go from XS to XXL. Maude Apatow soaks up the sun in the advertisements.
In one image, Maude Apatow can be seen wearing a white t-shirt and a red miniskirt while perusing an issue of ASOS magazine with her photo on the cover. In another picture, she can be seen posing in a red car while wearing a polo shirt and a bucket hat.
Shot against a postcard-perfect backdrop of the Italian coastline, the campaign follows Maude on the trip of a lifetime as she dives into la dolce vita, dashing through bustling streets and dreaming sunny afternoons away by the poolside.ASOS