Ashley Graham, Veronica Webb Go Beyond Labels in Dressbarn’s Fall Campaign

Joanna Elizabeth

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Published September 21, 2016

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Updated May 22, 2017

Dressbarn launches fall 2016 More Than a Name campaign
dressbarn launches fall 2016 ‘More Than a Name’ campaign

dressbarn is looking to empower woman with the launch of its fall-winter 2016 campaign. Called ‘More Than a Name’, the project aims to show women defying stereotypes. Featuring bold statements like ‘more than an age’ or ‘more than a size’, the campaign stars a diverse group of models. Ashley Graham, Veronica Webb, Roxanne Gould, Marquita Pring, Ginta Lapina and Christina Kruse appear in the elegant studio shots. The images were shot by Sebastian Kim at Pier 59 Studios in New York with styling by Karen Kaiser. dressbarn spotlights new season separates as well as cocktail ready dresses in the images.

Related: Ashley Graham Flaunts Her Curves in ELLE Canada

“I’m a reminder that you should never let anybody tell you ‘no’ or tell you what you’re capable of, because I have achieved and am still achieving what was seemingly impossible,” says Ashley Graham. “What the ‘More Than A Name.’ campaign means to me is that women are more than their exterior, women are more than just one thing…We’re all so different and should celebrate that.”

Dressbarn Fall/Winter 2016 Campaign

Ginta Lapina stars in Dressbarn's fall-winter 2016 campaign
Ginta Lapina stars in dressbarn’s fall-winter 2016 campaign
Ashley Graham stars in Dressbarn's fall-winter 2016 campaign
Ashley Graham stars in dressbarn’s fall-winter 2016 campaign
Marquita Pring stars in Dressbarn's fall-winter 2016 campaign
Marquita Pring stars in dressbarn’s fall-winter 2016 campaign
Roxanne Gould stars in Dressbarn's fall-winter 2016 campaign
Roxanne Gould stars in dressbarn’s fall-winter 2016 campaign
Roxanne Gould stars in Dressbarn's fall-winter 2016 campaign
Roxanne Gould stars in dressbarn’s fall-winter 2016 campaign
Veronica Webb stars in Dressbarn's fall-winter 2016 campaign
Veronica Webb stars in dressbarn’s fall-winter 2016 campaign
Christina Kruse stars in Dressbarn's fall-winter 2016 campaign
Christina Kruse stars in dressbarn’s fall-winter 2016 campaign

Dressbarn Fall 2016 Campaign – Behind the Scenes

Ashley Graham behind the scenes at dressbarn campaign
Ashley Graham behind the scenes at dressbarn campaign
Marquita Pring behind the scenes on dressbarn campaign
Marquita Pring behind the scenes on dressbarn campaign
Veronica Webb behind the scenes on dressbarn campaign
Veronica Webb behind the scenes on dressbarn campaign

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