Ariana Grande & Swarovski’s Collab Hits All the Right Notes

Joanna Elizabeth

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Published January 30, 2025

Ariana Grande Swarovski 2025 Campaign
Ariana Grande collaborates with Swarovski on a capsule collection. Photo: Mert & Marcus / Swarovski

Ariana Grande shines in her latest collaboration with Swarovski. The campaign showcases a dazzling jewelry collection that merges Old Hollywood elegance with musical motifs. Captured in striking black-and-white imagery by Mert & Marcus, the images highlight Grande’s signature style with crystal embellishments.

Ariana Grande x Swarovski Capsule Collection

Ariana Grande channels Old Hollywood glamour for her Swarovski collaboration.
Ariana Grande channels Old Hollywood glamour for her Swarovski collaboration. Photo: Mert & Marcus / Swarovski

The Ariana Grande x Swarovski capsule features 16 statement pieces, including heart necklaces, bass clef hair clips, treble clef earrings, pearl-embellished chokers, and a whimsical tiara.

The Ariana Grande x Swarovski capsule features heart-shaped jewelry.
The Ariana Grande x Swarovski capsule features heart-shaped jewelry. Photo: Mert & Marcus / Swarovski

Grande expresses her excitement about co-designing the collection alongside Swarovski’s Creative Director Giovanna Engelbert, stating: “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection.”

Ariana Grande is ready for her closeup in a Swarovski jewelry capsule.
Ariana Grande is ready for her closeup in a Swarovski jewelry capsule. Photo: Mert & Marcus / Swarovski

The campaign’s retro-glam aesthetic, reminiscent of silver-screen icons, underscores the collection’s appeal. This marks Grande’s second major collaboration with the brand, following her role as the face of Swarovski’s holiday campaign last year.


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