For the first time in seven years, De Beers has tapped a model to appear in its latest advertising campaign for the fall-winter 2014 season. The beautiful Andreea Diaconu gets the honor in these stunning black and white shots captured by Mary McCartney–who the brand works with for the first time. The series of firsts is due to the jewelers’ October launch of a complete collection for the first time called De Beers Aria which includes high jewelry, collection designs and watches. Discover the new campaign below as well as behind the scenes images.
Behind the Scenes on De Beers with Andreea Diaconu