You Have to See Alexander McQueen’s Dreamy Spring 2017 Campaign

Joanna Elizabeth

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Published January 12, 2017

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Updated April 2, 2019

Vittoria Ceretti stars in Alexander McQueen's spring-summer 2017 campaign
Vittoria Ceretti stars in Alexander McQueen’s spring-summer 2017 campaign

For Alexander McQueen’s spring-summer 2017 campaign, the luxury brand sets its advertisements on Africa’s northwest coast. Model Vittoria Ceretti poses against a backdrop of sand dunes in the Jamie Hawkesworth lensed images. Wearing dreamy gowns embellished with lace and leather bustiers, the brunette is a stunning vision. As McQueen describes Vittoria in the official release, she “appears dreamlike, sensual with an effortless simplicity”.

Related: See Alexander McQueen’s Spring 2017 Runway Show

Alexander McQueen Spring/Summer 2017 Campaign

Alexander McQueen sets spring-summer 2017 advertising campaign off the coast of northwest Africa
Alexander McQueen sets spring-summer 2017 advertising campaign off the coast of northwest Africa
Jamie Hawkesworth photographs Alexander McQueen's spring 2017 campaign
Jamie Hawkesworth photographs Alexander McQueen’s spring 2017 campaign
Vittoria Ceretti wears black dress and boots in Alexander McQueen’s spring 2017 campaign
Vittoria Ceretti wears black dress and boots in Alexander McQueen’s spring 2017 campaign
Vittoria Ceretti models embellished gown in Alexander McQueen’s spring 2017 campaign
Vittoria Ceretti models embellished gown in Alexander McQueen’s spring 2017 campaign
An image from Alexander McQueen's spring-summer 2017 campaign
An image from Alexander McQueen’s spring-summer 2017 campaign
Alexander McQueen sets spring 2017 advertising campaign on African sand dunes
Alexander McQueen sets spring 2017 advertising campaign on African sand dunes
Vittoria Ceretti wears sheer gown in Alexander McQueen’s spring 2017 campaign
Vittoria Ceretti wears sheer gown in Alexander McQueen’s spring 2017 campaign
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