Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, starring Mona Tougaard, Fei Fei Sun, and Alex Bouthors, are captured through the lens of photographer David Sims, who channels a sleek minimalist vibe.
Alaïa Archetypes Winter/Spring 2025 Campaign
From sumptuous shearling coats to edgy leather jackets and show-stopping statement boots, the collection balances high-octane glamour with effortless wearability. The campaign features black and white and colored shots, with a mix of closeups and full-length portraits.
Meanwhile, hairstylist Duffy coaxes the models’ tresses into slicked-back perfection, complemented by Lucia Pieroni’s understated yet radiant makeup.
Creative director Pieter Mulier interprets the modern styles of classic designs. Building on the brand’s previous fall season, the new Archetypes campaign promises an evolution for Alaïa.
