Supermodel Adriana Lima has been the face of Maybelline for over a decade, and was announced as a PUMA spokesperson last year. Now the iconic companies join forces for a limited-edition 12-piece makeup collaboration. The collection includes two new duo sticks, long-wear lip color and metallic highlighter. Packaging comes in sleek dusty pink hues as well as dual branding. The PUMA x Maybelline collaboration will arrive online in February 2019.
Campaign: Adriana Lima for PUMA x Maybelline Makeup
PUMA and Maybelline are synonymous with on-trend, high-performance products,” says Leonardo Chavez, Global Brand President, Maybelline New York. “Maybelline’s collaboration with PUMA makes innovative, street style-inspired makeup accessible to consumers worldwide to complement their always-on, demanding lifestyles.”