Karrueche Tran, Shu Pei Model adidas x IVY PARK ‘Ivy Heart’ Collection

January 30, 2022
Karrueche Tran adidas IVY PARK Ivy Heart Bodysuit Campaign
Karrueche Tran stars in adidas x IVY PARK Ivy Heart campaign. Photo: adidas

Right ahead of Valentine’s Day, adidas and IVY PARK CEO Beyoncé introduce IVY HEART, a new capsule collection inspired by love. A campaign focuses on the color red, which is associated with love and romance. Images feature stars from the world of fashion and entertainment, including actress and model Karrueche Tran, comedian Naomi Watanabe, and model and actress Shu Pei.

adidas x IVY Park Ivy Heart 2022 Campaign

The Ivy Heart collection will drop on February 9th on adidas.com and February 10th in select stores worldwide. A color palette focuses on shades of red and pink as well as neutral hues. Standout designs for apparel include a sequin duster, latex parka, and velour dress.

Related: Beyonce Wows in IVY PARK ‘Halls of Ivy’ Campaign

adidas Ivy Park Ivy Heart red dress
Model Shu Pei wears red dress from adidas x IVY PARK Ivy Heart collection. Photo: adidas

Prices range from $30 to $300 with sizes at XXXS-XXXXL. There’s a 5-panel hat, heart-lip belt bag, and clutch for accessories. When it comes to footwear, a swim slide, reiteration of the adidas Stan Smith, and mule style shoe called IVP Superstar Plim are some of the options.

Naomi Watanabe adidas IVY PARK Ivy Heart campaign
Comedian Naomi Watanabe fronts adidas x IVY PARK Ivy Heart campaign. Photo: adidas

“The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. [It’s conceived] around three pillars of foundation, active, and fashion…” the press release shares.

Karrueche Tran Bodysuit adidas IVY PARK Ivy Heart Campaign
Karrueche Tran wears a bodysuit in adidas x IVY PARK Ivy Heart campaign. Photo: adidas
adidas IVY Park Valentine's Day 2022 collection
The latest adidas x IVY PARK collection features Valentine’s Day-inspired designs. Photo: adidas
The adidas x IVY Park Ivy Heart collection arrives online on February 9th, 2022
The adidas x IVY Park Ivy Heart collection arrives online on February 9th, 2022. Photo: adidas

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