Going through a rebranding for a few years now, Abercrombie & Fitch’s new fall 2015 campaign is different from the black and white, Bruce Weber lensed advertisements we are familiar with. The brand heads to the studio with a focus on fashion staples made for today’s fashion bloggers and street style stars. Modeled by Neelam Gill, who has previously modeled for the likes of Burberry, the campaign spotlights denim, moto jackets, cable knit sweaters and even a sequin embellished dress for good measure.
Related: Neelam Models Fall Beauty Looks for Glamour UK
The new campaign was photographed by Dan Martensen with styling by Clare Richardson and is described as a more minimalist approach to its previous advertisements which were known for featuring unclothed models.
