In the 1930s, women continued to be inspired by Hollywood film stars when it came to makeup and beauty buys. Movie stars like Greta Garbo, Joan Crawford and Carole Lombard influenced makeup. The look was quite similar to 1920s makeup, however less emphasis was included on the eyes and the overall look was considered more “soft” to go with the wavy hairstyles and return to femininity.
Face & Blush
A pale complexion was considered the ideal look of the 1930s. Foundation powders in ivory hues were what was popular at the time. Cream or powder rouge (blush) was applied on on top of foundation. Blush covered much of the cheek and was also more understated compared to the previous decade.
The Cupid’s bow shape was still popular–although it appeared to follow to natural lip line more closely. An elongated bow made for the perfect pout. This was achieved by contouring the lip—over exaggerating the top lip and rounding out the corners of the bottom. Deep reds and maroons were popular lipstick shades of the time.
Eyes & Eyebrows
While the 1920s was about creating thick kohl-lined eyes, the 1930s were channeled neutral shades like grey or brown eyeshadow. Eyelashes were thick and full thanks to mascara (or mascoro as it was called at the time) products which were becoming more popular than ever. Eyebrows remained thin and plucked into a thin line. It was believed that thin eyebrows conveyed emotion better on the screen.
As with the previous decade, it was popular to only paint the center of the nail (supposedly this made the nail polish last longer). Although some women would leave a crescent moon shape at the tip of the nails bare. Popular colors included pinks, reds, black, green, blue and yellow.