Hypnôse Collection – Lanvin Creative Director Alber Elbaz’s makeup collaboration with beauty giant Lancôme is set to be released on June 15th. And what can we expect from the range? Lancôme has offered some teasers of the new collaboration in the form of short video vignettes featuring illustrated fashionistas sitting at a runway show. The final video reveal of the capsule collection goes live on Monday, June 3rd. With a collection described as “audacious”, there’s certainly something special around the corner. You can follow a countdown to the launch below.
Summer of Now – The recent film remake of “The Great Gatsby” by Baz Luhrmann has inspired quite a few fashion edits, but UK department store Harrods offers a unique take on the 1920s trend with its “Summer of Now” campaign. Turn of the twentieth century inspired apparel, accessories and beauty products from contemporary brands such as The Row, Victoria by Victoria Beckham and Alexander McQueen evoke the decadence and luxury of the 1920s. Harrods also features a behind the scenes look of its “Summer of Now” campaign featured under the cut.
Love Hangover – Following up her sexy cover shoot for Galore Magazine, model Chanel Iman stars in this new film also captured by Ellen von Unwerth. In the retro style video, Chanel shows off her wild and playful side as she poses for a male photographer in revealing swimsuits and lingerie looks set to the tunes of the 80s hit “Let it Whip” by Dazz Band.
Baby Doll – Following up the print campaign which was released in March, Yves Saint Laurent releases a short film for its “Baby Doll” mascara line featuring British model Cara Delevingne. The minute-long video showcases Cara applying the mascara contrasted with black and white clips of her joking around with friends. YSL’s new Baby Doll mascara hits stores on May 22nd.
Facemelt – Cara Delevingne teams up with her friend and singer Rita Ora for a Hunger TV video featuring a remix of Rita’s song, “Facemelt”. Directed by Rankin, the pair dresses in looks from Chanel, Prada and more in a music video set to crazy beats. “Cara hijacking my video and my life and just basically hijacking me – it’s pretty awesome. She’s crazy like me. So it makes sense,” says Rita about the collaboration.
Irresistible Girl – You have already seen the print campaign, now look at the official television commercial for Givenchy’s new “Very Irresistible” fragrance ad starring actress Amanda Seyfried. Directed by Cédric Klapisch, the “Lovelace” star walks into a cafe shrouded in mystery, wearing a menswear inspired jacket and head. Amanda then catches every patron’s attention as she removes the hat to reveal a flowing mane of flaxen hair and a smile.
Standing on the Sun – Following up the print advertisements, fashion retailer H&M has released a video starring Beyonce wearing its summer 2013 collection. The megastar sings her new song, “Standing On The Sun”, in the tropical locale of Barbados. Directed by Jonas Åkerlund, Beyonce works it in summer swimwear and beach coverups whether in the sand or water.
Dove’s Real Beauty Sketches – Dove presents a new film which aims to change the way women view themselves. The beauty brand set up an experiment where a former forensic artist for the San Jose police department sat down with several women and asked them to describe the way they look. Without knowing what they looked like, the artist made one sketch based off of their description and another sketch based off of a stranger’s directions.
Without spoiling he results, the comparison of both sketches are surprising to say the least. Dove explains the purpose of the experiment, “Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful.” The brand continues, “So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”
A Sight for the Eyes – Following up the print advertisements for its ready-to-wear line, Miu Miu presents its eyewear campaign for the spring 2013 season. Models Bette Franke, Martha Hunt and Doutzen Kroes star in the evocative images photographed by Inez van Lamsweerde and Vinoodh Matadin while Adriana Lima, Arizona Muse and Malgosia Bela join the others for the official campaign film. Mysterious yet elegant, the Miu Miu woman is nothing short of enchanting this season.
Check Your Hedge – Following up the print advertisements, here is a look at the official campaign film for Aldo’s spring 2013 collection. Top models Jourdan Dunn and Emily DiDonato evoke pure summer in a colorful selection of shoes and accessories captured by Tania et Vincent in a playful series of stop-motion videos.