Mr Clean: The Origin – Ever wonder how Mr. Clean become one of the greatest fighters against dirt and grime? The brand offers the mascot’s background story with this short film that captures his childhood and journey to becoming the ultimate cleaner. The video is described as, “the only biopic you’ll ever watch that doesn’t have a lot of crying in it.”
Morning After – Ashley Smith plays a girl waking up to the morning after a big bash for this new River Island film. Directed by Ehsan Bhatti, the American beauty joins hunky male model Dylan Williams in the two-minute-long video wearing a variety of stylish yet wearable looks from the UK retailer.
Secret Garden – After the reveal of the print campaign, Dior has released its second “Secret Garden” film for the pre-fall season shot at the Château de Versailles. Model Daria Strokous plays the lead in the enchanted film as she explores the site’s grounds and park. By the end, Daria finds herself surrounded by fairy-like creatures in the short film directed by Inez van Lamsweerde and Vinoodh Matadin.
Seeing Red – Following up the print story, bi-annual publication Vs. Magazine releases an accompanying film starring Carola Remer. Directed by Ellen von Unwerth and styled by Vibe Dabelsteen, Carola goes undercover as Zero Woman in a seedy night club business. The brunette model gets back at the criminals by kicking ass with her red handcuffs. Click the image above to see the NSFW video.
Hypnôse Collection – Lanvin Creative Director Alber Elbaz’s makeup collaboration with beauty giant Lancôme is set to be released on June 15th. And what can we expect from the range? Lancôme has offered some teasers of the new collaboration in the form of short video vignettes featuring illustrated fashionistas sitting at a runway show. The final video reveal of the capsule collection goes live on Monday, June 3rd. With a collection described as “audacious”, there’s certainly something special around the corner. You can follow a countdown to the launch below.
Summer of Now – The recent film remake of “The Great Gatsby” by Baz Luhrmann has inspired quite a few fashion edits, but UK department store Harrods offers a unique take on the 1920s trend with its “Summer of Now” campaign. Turn of the twentieth century inspired apparel, accessories and beauty products from contemporary brands such as The Row, Victoria by Victoria Beckham and Alexander McQueen evoke the decadence and luxury of the 1920s. Harrods also features a behind the scenes look of its “Summer of Now” campaign featured under the cut.
Love Hangover – Following up her sexy cover shoot for Galore Magazine, model Chanel Iman stars in this new film also captured by Ellen von Unwerth. In the retro style video, Chanel shows off her wild and playful side as she poses for a male photographer in revealing swimsuits and lingerie looks set to the tunes of the 80s hit “Let it Whip” by Dazz Band.
Baby Doll – Following up the print campaign which was released in March, Yves Saint Laurent releases a short film for its “Baby Doll” mascara line featuring British model Cara Delevingne. The minute-long video showcases Cara applying the mascara contrasted with black and white clips of her joking around with friends. YSL’s new Baby Doll mascara hits stores on May 22nd.
Facemelt – Cara Delevingne teams up with her friend and singer Rita Ora for a Hunger TV video featuring a remix of Rita’s song, “Facemelt”. Directed by Rankin, the pair dresses in looks from Chanel, Prada and more in a music video set to crazy beats. “Cara hijacking my video and my life and just basically hijacking me – it’s pretty awesome. She’s crazy like me. So it makes sense,” says Rita about the collaboration.
Irresistible Girl – You have already seen the print campaign, now look at the official television commercial for Givenchy’s new “Very Irresistible” fragrance ad starring actress Amanda Seyfried. Directed by Cédric Klapisch, the “Lovelace” star walks into a cafe shrouded in mystery, wearing a menswear inspired jacket and head. Amanda then catches every patron’s attention as she removes the hat to reveal a flowing mane of flaxen hair and a smile.