Downtown Beauty – Following up the print advertisement, Calvin Klein releases a film for its new fragrance “Downtown Calvin Klein” starring Academy Award-nominated actress Rooney Mara. The dark-haired beauty is directed by David Fincher in a cinematic portrayal of a young and contemporary woman’s life. “DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules,” says Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.
Rihanna x River Island – For her second collaboration with UK retailer River Island, pop megastar Rihanna gets inspired by her own style for an 80s influenced collection featuring cool autumn style. The line includes denim leathers, metallic, tartan, simple tees and camouflage prints as well as bomber jackets. For accessories, the line offers beanies, cropped hoodies. The line ranges from £10 for the ‘Riri” Underwear to £200 for the embossed leather jackets.
Candice’s Dark Side – After showing up as a platinum blonde at a recent event, Candice Swanepoel goes to the other side of the spectrum with brunette tresses for Blumarine’s fall 2013 campaign film. In the video, the South African beauty works it in the label’s eastern inspired designs. The autumn advertisements were shot by Swedish photographer Camilla Akrans. According to Blumarine designer Anna Molinari, “Candice perfectly embodies my idea of the Blumarine woman.”
Reflections – Elie Saab celebrates the arrival of its pre-fall 2013 collection in stores with a new short film titled, “Reflections”. The video stars model Egle Tvirbutaite who walks the halls of a mansion in beautiful gowns and tailored separates. Enchanting and seductive, the Elie Saab woman walks with pure confidence for the pre-fall season.
New Fragrance – Vera Wang’s Be Jeweled fragrance is introduced in a new film starring model, former ballet dancer and face of the scent, Laura Love. The video captures Laura in New York City catching a cab, window shopping and dancing. The feminine and independent spirit of the Be Jeweled woman can be seen in Laura. Watch the video for yourself to see more! The Vera Wang Be Jeweled fragrance is available now at Kohl’s.
Sponsored by Vera Wang
Moving Image – Altuzarra taps photographer and director Simon Cave for its official resort 2014 film. Captured in black and white, the video stars models Magdalena Jasek and Manuela Frey. The girls give off an ethereal if not slightly haunting vibe in the season’s feminine fashions styled by Melanie Huynh and Vanessa Traina.
Splenda Sweet – Splenda offers a way to get your daily recharge, by recommending a cup of tea with a packet of no calorie Splenda as your sweetner. Instead of using coffee which can have a lot of caffenine, wellness expert Andrea Metcalf provides tips for that often needed afternoon reset.
The New Rules of Jewelry – Malgosia Bela shows off the casual side of jewelry in this new short film for luxury retailer Neiman Marcus. Captured by Zack McDowell, the Polish beauty appears fresh-faced and undeniably cool in the sparkling selections of spring set to the tunes of Melanie Pain’s “7 ou 8 fois”.
Mr Clean: The Origin – Ever wonder how Mr. Clean become one of the greatest fighters against dirt and grime? The brand offers the mascot’s background story with this short film that captures his childhood and journey to becoming the ultimate cleaner. The video is described as, “the only biopic you’ll ever watch that doesn’t have a lot of crying in it.”
Morning After – Ashley Smith plays a girl waking up to the morning after a big bash for this new River Island film. Directed by Ehsan Bhatti, the American beauty joins hunky male model Dylan Williams in the two-minute-long video wearing a variety of stylish yet wearable looks from the UK retailer.