versace

versace Versace to Launch Atelier Versace Jewelry Line

Atelier GemsVersace revealed via press that they will be launching the inaugural collection of Atelier Versace Jewelry. The new line of precious gems is set to be revealed during the Atelier Versace fashion show on July 1st during Paris Haute Couture. Luxury stones such as diamonds, emeralds, sapphires and amethysts appear in the line with many pieces being sculpted by hand. “As a designer and a collector of fine jewelry I have always wanted to offer the same quality of craftsmanship in jewelry as we offer with the Atelier Versace fashion collection,” says chief designer Donatella Versace.

Photo: Kasia Struss at Atelier Versace’s spring 2012 fashion show

versace4 Versaces Fall 2012 Campaign Stars Dutch Face Elza Luijendijk, Shot by Mert & Marcus

Versace FirstVersace starts off the fall campaign season with a bang, showcasing a gothic chic series of advertisements starring Dutch new face Elza Luijendijk who enters the ranks of previous faces including Gisele Bundchen, Abbey Lee Kershaw and Saskia de Brauw. Once again lensed by photography duo Mert & Marcus, the Italian fashion house chooses male models Philipp Schmidt, Dmitriy Tanner and Kacey Carrig (unpictured) for its menswear campaign. Joe McKenna styled Elza while David Bradshaw outfitted the men in London. The gothic theme works well with the autumn’s collection religious iconography and dark color palette. (WWD & RCFA)

versace Versace Fall 2012 | Milan Fashion Week

Versace’s Tough Glamour – Donatella Versace opted for a dark color palette with rock and roll undertones for Versace’s fall 2012 show presented during Milan Fashion Week. Sexy silhouettes, metal mesh and jewel encrusted Byzantine crosses dominated the runway as models donned short hemlines and fitted jackets for autumn. Embracing a dark edge, Versace matched form-fitting designs with leather gloves and severe hair. Adding to the glamazon looks were heeled boots made of more mesh that ended at the knee. The Versace logo was even incorporated on a few pieces in the form of bold, graphic lettering. For the finale, a gown of pure silver chains and metallic fabric hit the catwalk for an armored yet luxe end statement.

versace Atelier Versace Spring 2012 | Paris Haute Couture

Back to the RunwayAtelier Versace makes its first appearance on the runway since 2004 with the fashion house’s spring 2012 couture show. This season, the Atelier line has all the trappings of a classic Versace collection–body hugging silhouettes, metallic accents, bustier cuts and jewel tones which all scream sultry elegance. Spring also showcases a variety of lacework with sheer cutouts for a romantic touch. Beauty for the show included a high ponytail paired with a seductive smokey eye.

versace4 Gisele Bundchen for Versace Spring 2012 Campaign by Mert & Marcus

Versace WomanVersace recently released its complete spring 2012 campaign starring Gisele Bundchen in form-fitting designs from the Italian label. Captured by Mert & Marcus with art direction by Giovanni Bianco, Gisele looks like a sea siren in these sultry blue images taken in Borrego Springs, California. / Styling by Joe McKenna

FOLLOW FGR