hailey clauson beach bunny 2014 1 Hailey Clauson is Beach Bunnys Latest Bombshell for its Summer Campaign

Hailey for Beach Bunny–Joining the likes of Irina Shayk, Kate Upton and Chrissy Teigen; Hailey Clauson appears in a new campaign for Beach Bunny Swimwear’s “Lady Lace” range. The summer line features swimwear looks in neon hues with unexpected and ladylike lace accents. Yu Tsai photographed the American beauty in the graffitied streets of Venice Beach where she serves up a sexy and playful attitude with her megawatt smile. See more photographs of Hailey below, and make sure to check out the blonde’s western inspired Vogue Germany shoot.

Amanda Wakeley Summer 20141 Farah Holt is Beach Ready in Amanda Wakeley Summer 2014 by Kate Martin

Summer Time–Swim apparel brand Amanda Wakeley enlists Farah Holt for its resort/summer 2014 campaign slash lookbook featuring swimsuits, beach coverups and casual attire. Photographed by Kate Martin on the island of Mustique, the blonde babe shines in colorful and hot weather ready looks styled by Laury Smith. We love the prints and vibrant shades that were designed with influence of Africa. / Hair and makeup by James McMahon

See more of Farah in Free People’s recent Intimates catalogue.

jennie runk hm photos 2014 3 Plus Size Model Jennie Runk Stars in H&M Private Paradise Photos

Curve Appeal–Last year, plus size model Jennie Runk made headlines by posing for an H&M swimwear photo shoot, and now she is back again in the Swedish retailer’s “Private Paradise” style book. The curvy beauty dons tropics ready looks including bathing suits, maxi dresses and denim shorts in a set of sun-filled images. In fashion, there has been a lot of discussion recently about including plus size models in brand images and even runway shows. With H&M embracing the move, it’ll be interesting to see whether other fashion companies do the same.

cameron russell bikini calzedonia 2014 1 Golden Sun: Cameron Russell Models Calzedonia Bikinis in New Shoot

Summer Vixen–After taking a look at the summer campaign with Sara Sampaio, here is a further look at Calzedonia’s recent “Golden Sunset” catalogue featuring Cameron Russell. The American model and recent Vogue Paris cover girl poses on the beach in sizzling hot swimwear styles. Sand, water and sun are the only accessories Cameron needs when posing in this photo shoot.

sara sampaio calzedonia swimsuit 2014 campaign7 Sara Sampaio Heats Up Calzedonias Summer 2014 Swimwear Campaign

Sara on the Beach–Portuguese model Sara Sampaio is back for the summer swimwear advertisements from Calzedonia. The Italian brand taps the Sports Illustrated 2014 Rookie of the Year for a set of sizzling images in these new advertisements photographed by Raphael Mazzucco on the island of Antigua. Modeling everything from one-piece swimsuits to red hot bikinis, Sara smolders in the sun-drenched images. See more from the new Calzedonia campaign below.

Swim Season is On–The dreaded or welcomed swimsuit season is near depending on your point of view. That means its time to get in your best shape to flaunt your figure. But what’s trending this summer? We rounded up five unique styles to serve as your inspiration for those pool or beach days.

one piece cutout swimwear  5 Swimwear Styles to Try This Summer

ONE PIECE The classic one piece gets an update with sexy cut-outs. Issa De’ Mar “San Sebastian” One Piece available at Revolve Clothing for $165.00

neiman marcus swimwear1 Britt Maren, Michaela Kocianova Model Swimwear in Neiman Marcus Shoot by Nick Prendergast

Into the Tropics–Fashion retailer Neiman Marcus gears up for swim season with a new photo shoot featuring all the essentials for the pool or beach. Photographed by Nick Prendergast, models Britt Maren, Michaela Kocianova and Brandon Thorton show off their tanned best in a set of colorful images spotlighting swimsuit trends from the likes of Milly, Herve Leger and Carmen Marc Valvo styled by Joyuan Kao and Hunter Cordell. / Hair by Rick Gradone, Makeup by Ashley Robinson

Zuri Tibby1 Zuri Tibby Dons Bold Swimwear Looks for ELLE UK by Marcus Ohlsson

Shape Shifter–With swimsuit season just around the corner, the May issue of Elle UK takes a look at nontraditional swimwear styles with a new fashion feature starring Zuri Tibby. In front of Marcus Ohlsson’s lens (WM Artist Management), the American model stuns in bold looks from labels such as Gucci, Dolce & Gabbana and Alexander McQueen styled by Joanne Blades. Shot on location in the Mojave Desert’s El Mirage Dry Lake Bed, Zuri really brings the heat in the body con designs. / Makeup by Katarina Håkansson, Hair by Yukiko Tajima, Production by Gonul Aldogan

twin set spring 2014 beachwear barbara palvin1 Barbara Palvin in Bikinis for Twin Set Beachwear Spring 2014 Campaign

Barbara in Swimsuits–Italian label Twin Set has enlisted Barbara Palvin once again for the spring-summer 2014 Beachwear campaign. The Hungarian model previously fronted advertisements for Twin Set’s lingerie and Twin Set’s jeans lines. In the beachwear images, Barbara poses against a sunny backdrop featuring palm trees, sand and water. The brunette stunner and face of L’Oreal works it in sexy bikini styles and colorful printed wraps.