Wet & Wild – Armani Exchange takes to the pool for its summer 2011 campaign lensed by Matthew Scrivens and styled by Kate Lanphear (De Facto Inc.). Starring Paolla Bitencourt Rahmeier, Charlotte Maria Carter-Allen, Julian Schratter, Caleb Halstead and Antonio Navas Perez, the sexy group sports casual looks in the outdoor setting. / Makeup by Virginia Young, Hair by Neil Moodie
Splish Splash – The latest campaign from H&M splashes into view with its swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton. Taking to the beach in colorful looks styled by Robert Rydberg, the trio teams up with male models Andres Velencoso Segura and Ben Hill in Patrick Demarchelier’s sun-drenched images.
Femme Cool – Made for the younger set, Chloe’s See collection offers slouchy shapes with vibrant accents for summer 2011. Worn by Dorothea Barth Jorgensen, See brings ultra-femininity into the new decade in the form of pleats, bows and ruffles.
Alessandra Ambrosio turns up the heat for Koton Beachwear’s 2011 ad campaign. In front of Koray Birand’s lens, Alessandra dons the label’s sexy cuts and jewel tones styled by Hafize Celiktürk.
Photographer Sebastian Kriete brings some summer heat to the campaign season with We Are Handsome’s summer advertisements and lookbook. Starring Lorene Renard as a pool dwelling diva, the sizzling images showcase the label’s bold and graphic designs. / Hair & Makeup by Rachel Montgomery & Emma Haddock @ Reload Agency
Temptation is calling for Alessandra Ambrosio and Jesus Luz in Chenson Brazil’s latest campaign. Photographed by Fabio Bartelt, the duo dons the label’s simple button up tees and relaxed denim.
Always a season ahead, the summer 2011 collection from Brazil’s Talie NK gives us relaxed ease in the form of denim and casual separates for its latest lookbook. Photographed by Tavinho Costa and starring Lary Arcanjo, Rafaela Pereira and Georgia Galante, the images paint the Talie girl as one of youthful glamour. / Makeup by André Gagliardo
New Zealand label, Stolen Girlfriends Club, looks towards the summer with sheer material, organza and cotton for their latest resort range. Light and airy for the hot months, the collection of dresses, ripped denim and asymmetrical cuts are youthful and quirky in their aesthetic.
Keeping in line with their wet hot summer theme, Visual Tales goes poolside for their latest issue with a smoldering spread shot by Colin Angus. Starring Taylor Warren and Ned Shatzer styled by John Tan in metallic pieces that shine like diamonds, Angus captures love and seduction in Pool Dreams.
Showcasing its summer 2010 collection, Hungarian based label CSF enlists photographer Tamás Olajos to shoot a green editorial which takes to the great outdoor. Under the creative direction of Ferenc Csabay, the editorial is clean, simple and sharp much like the garments themselves, fusing beauty with style.