Mango Kate – Mango taps Kate Moss for a follow-up to its spring campaign with summer advertisements once again lensed by Terry Richardson. Outfitted by Geraldine Saglio, Kate exudes a casual attitude in colorful mini dresses perfect for the hot summer days.
Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the classic influences.
Shiny Summer – Photographer Tavinho Costa makes Lais Ribeiro sparkle and shine for the summer 2012 campaign from Brazilian label Triya. Styled by Felipe Veloso, the Brazilian stunner showcases the collection’s sequins and prints which are emphasized by the smokey eye of makeup artist Fabio Nogueira (CAPA MGT).
Versicolor - Julia Nobis is ultra modern in these monochromatic photographs lensed by Stephen Ward for Aussie label Jac + Jack’s High Summer range. The season’s style is all about shape and bright hues while Julia’s hair and make-up is kept simple and sleek.
She’s a Rainbow - With art direction by Marcelo Seba, Terry Richardson captures Georgia May Jagger on the beaches of Rio de Janeiro as the new face of Bo.Bô’s spring 2012 ad campaign. Styled by Matheus Mazzafera, Georgia’s bold, red pout and tousled golden locks perfectly compliment the Brazilian label’s spring rock star glamour. Studded separates, sexy minis, sleek animal prints and fitted jackets give Georgia a look befitting rockstar/model royalty.
Armani Beauty – Actress Megan Fox fronts the summer 2011 beauty campaign from Giorgio Armani. From daylight to night, the screen siren allures in the four image advertising campaign.
Summer in the City - Honey Davis-Wilkinson (Elite) stars in this summer shoot for online retailer. Net-a-Porter. Lensed by Koray Birand, Honey looks effortlessly chic in work-wear inspired looks, featuring sophisticated picks from the likes of Helmut Lang, Elizabeth and James, Miu Miu, DKNY and Michael Kors.
Endless Summer – Free People takes to the beach for its “Ode to Summer” collection starring Elsa Hosk. Soaking up the sun on a sandy beach has never looked better as Elsa prances in loose-fitting shapes, casual denim, colorful swimwear and eclectic prints. See Elsa in action under the cut.
Wet & Wild – Armani Exchange takes to the pool for its summer 2011 campaign lensed by Matthew Scrivens and styled by Kate Lanphear (De Facto Inc.). Starring Paolla Bitencourt Rahmeier, Charlotte Maria Carter-Allen, Julian Schratter, Caleb Halstead and Antonio Navas Perez, the sexy group sports casual looks in the outdoor setting. / Makeup by Virginia Young, Hair by Neil Moodie
Splish Splash – The latest campaign from H&M splashes into view with its swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton. Taking to the beach in colorful looks styled by Robert Rydberg, the trio teams up with male models Andres Velencoso Segura and Ben Hill in Patrick Demarchelier’s sun-drenched images.