Girl Meets Boy - Models Rosie Tupper and Rachel Rutt star in MARCS‘ spring 2011 Essentials campaign photographed by Steven Chee. With creative direction by Nikki Hillier and fashion direction from Mens Style’s Kim Payne, the black and white images have a modern sensibility with a mixture of men’s classic and casual wear. / Hair by Max May, Make-up by Victoria Barron.
Versicolor - Julia Nobis is ultra modern in these monochromatic photographs lensed by Stephen Ward for Aussie label Jac + Jack’s High Summer range. The season’s style is all about shape and bright hues while Julia’s hair and make-up is kept simple and sleek.
Armani Beauty – Actress Megan Fox fronts the summer 2011 beauty campaign from Giorgio Armani. From daylight to night, the screen siren allures in the four image advertising campaign.
Formalism - Modernity and fluidity define Bianca Spender’s spring-summer 2011 collection with vivid colors, sheer layers and beautiful draping. Captured by Adrian Mesko, the minimal shapes paired with pastel hues makes for a striking effect.
Endless Summer – Free People takes to the beach for its “Ode to Summer” collection starring Elsa Hosk. Soaking up the sun on a sandy beach has never looked better as Elsa prances in loose-fitting shapes, casual denim, colorful swimwear and eclectic prints. See Elsa in action under the cut.
Wet & Wild – Armani Exchange takes to the pool for its summer 2011 campaign lensed by Matthew Scrivens and styled by Kate Lanphear (De Facto Inc.). Starring Paolla Bitencourt Rahmeier, Charlotte Maria Carter-Allen, Julian Schratter, Caleb Halstead and Antonio Navas Perez, the sexy group sports casual looks in the outdoor setting. / Makeup by Virginia Young, Hair by Neil Moodie
Splish Splash – The latest campaign from H&M splashes into view with its swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton. Taking to the beach in colorful looks styled by Robert Rydberg, the trio teams up with male models Andres Velencoso Segura and Ben Hill in Patrick Demarchelier’s sun-drenched images.
Femme Cool – Made for the younger set, Chloe’s See collection offers slouchy shapes with vibrant accents for summer 2011. Worn by Dorothea Barth Jorgensen, See brings ultra-femininity into the new decade in the form of pleats, bows and ruffles.
Alessandra Ambrosio turns up the heat for Koton Beachwear’s 2011 ad campaign. In front of Koray Birand’s lens, Alessandra dons the label’s sexy cuts and jewel tones styled by Hafize Celiktürk.
Photographer Sebastian Kriete brings some summer heat to the campaign season with We Are Handsome’s summer advertisements and lookbook. Starring Lorene Renard as a pool dwelling diva, the sizzling images showcase the label’s bold and graphic designs. / Hair & Makeup by Rachel Montgomery & Emma Haddock @ Reload Agency