Dakota for Uniqlo–American actress Dakota Fanning embraces casual style for the spring 2014 campaign from Japanese high street brand Uniqlo. Known for her roles in “War of the Worlds” and “Twilight”, the starlet models a mix of denim styles including skinny jeans, boyfriend cut denim and stretch jeans. Sporting flannel and V-neck sweaters, Dakota is the very picture of relaxed ease in the new advertisements.
70s Karlie–Following up her collaboration with Frame Denim last year, Karlie Kloss stars in the spring-summer 2014 campaign from the jeans brand. The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image. See more of the top model in the recent Victoria’s Secret lingerie photo shoot.
Spring Reveries–Fashion photographer Paolo Roversi continues his collaboration with Italian label Aspesi. Roversi captured the brand’s last two seasons, and for its spring 2014 campaign, Olympia Campbell and Guinevere van Seenus join models Stella Tennant and Saskia de Brauw who appeared in the fall advertisements. The timeless style of the black and white photographs make the new season designs really stand out.
Denim Code–Turkish denim brand Mavi Jeans enlists Frida Gustavsson and Magdalena Frackowiak for its spring-summer 2014 campaign photographed by Riccardo Tinelli. The top models pose alongside Francisco Lachowski and Florian Van Bael in the outdoor-snapped images. Stylist Carlo Alberto Prefnolato dresses the group in casual styles perfect for a summer day out.
Natalia in Lingerie–Following up her campaign for the brand’s swimwear line, Natalia Vodianova returns as the face of Etam’s spring-summer 2014 lingerie collection. These new style book images show the Russian model in a range of looks including lacy underwear sets, peekaboo stockings and one-piece lingerie styles. See below for more photographs from Natalia’s Etam shoot.
Malta Spring–American model Erin Wasson lands the spring-summer 2014 campaign from Madewell, looking the very picture of casual elegance in the shoot photographed on location in the island nation of Malta. Benny Horne captures the blonde beauty in the brand’s denim-rooted designs with a laid-back attitude. Erin also brought her bohemian style to Free People’s March catalogue where she got “married” in a Las Vegas style wedding. See more of Erin’s Madewell advertisements below. / Hair by Shin Arima @ Frank Reps
Soak Up the Summer–Danish model Nina Agdal flaunts her beach body once again for the spring-summer 2014 advertisements from surf lifestyle label OP. The face of Bebe who recently starred alongside Sara Sampaio in a sizzling shoot, poses with actor Josh Henderson and fellow model Cailin Russo in the sun-drenched images. See more photographs from the campaign below as well as behind the scenes images.
Accessorized for Spring–Following up Guess’ mainline campaign, the fashion brand has released its spring 2014 accessories advertisements photographed by Pulmanns. The creative pair captures models Megan Williams and Heather Depries in a sunny set of images where the girls model killer sunglasses, heart-shaped accessories and large totes. See more from the new Guess campaign below.
Amber Valletta for H&M Conscious Exclusive Spring 2014 Campaign
H&M’s Conscious Campaign–After featuring the Conscious Exclusive lookbook earlier this week, we have a look at the spring 2014 Conscious campaign starring 90s icon Amber Valletta and the EVER Manifesto designers. Wearing the collection of sustainable materials including Tencel, polyamide and hand-drawn prints; the women charm in the fashionable designs. “H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labeling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development. The Clever Care labeling gives customers tips for cleaning their clothes with less of an environmental impact.
Guess’ Blonde Bombshells–Heading to the beach for its spring-summer 2014 campaign, Guess enlists a trio of blonde bombshells for its new advertisements. Models Samantha Hoopes, (who also appears in the spring underwear ads from Guess) Danielle Knudson and Olivia Greenfield get glam on the sand in these images photographed by Yu Tsai. Veronique Droulez worked as stylist for the campaign where the girls model a mix of denim, polka dot prints and white hot lace.