The Surreal Life – The spring 2013 campaign from C’N'C Costume National enlists daughter of Steven Tyler and sister of Liv Tyler, Chelsea Tyler, to star in its spring 2013 campaign. Photographed by Charlie Engman with creative direction by Al Dente, the new advertisements showcase the brand’s signature military chic and minimal aesthetics in a setting that blurs the line between a dreamland and reality.
Kate at the Beach – American model Kate Upton is tapped by Accessorize for its spring 2013 campaign. The blonde beauty poses on the beaches of Barbados in colorful swimwear and coverups photographed by Josh Olins. Kate also appeared in the spring advertisements of shoe designer Sam Edelman.
Denim Clad – Denim label Vigoss once again enlists a music talent for its spring 2013 campaign. Singer, songwriter, drummist and guitarist Florrie replaces Sky Ferreira as the face of the label’s latest advertisements lensed by Mario Sorrenti. Styled by Melanie Ward, the musician poses at the Port Authority Garage in Brooklyn, New York. The campaign’s creative director, Alex Wiederin of Buero New York says, “This season we tapped Florrie to embody the Vigoss woman: Her beauty, sweetness and vibrancy made working with her a pleasure. She has such a powerful presence and her musicality shines through.”
Simply Jessica – Jessica Stam enchants in these images photographed for the spring 2013 campaign from lingerie label Oysho. Photographed by Matteo Montanari (Motif Management), Jessica poses casually on a bed in the laid-back images.
Miss Lawrence – Star on the rise, Jennifer Lawrence, appears in the new advertisements for Dior’s Miss Dior handbags. The “Hunger Games” actress has been tapped for the Paris fashion house’s spring campaign photographed by Willy Vanderperre and styled by Olivier Rizzo. Jennifer looks elegant in the minimal studio images wearing a slicked back coif and red lips. (WWD)
A Clean Slate – For its spring-summer 2013 collection, Sandro focuses on clean lines and simple silhouettes paired with a splash of patterns. Juliana Schurig models the season’s looks in a new style book highlighting the Paris-based brand’s wearable separates. Denim is ripped and light-washed while outerwear features menswear-inspired cuts. The Sandro woman also embraces tennis skirts, tropical prints and metallics for spring.
On the Green – Shoe and accessories label Aldo taps Emily DiDonato and Jourdan Dunn for its spring 2013 campaign, photographed poolside by Daniel Jackson. The duo exudes pure glamour in graphic black and white looks as well as stylish sandals and other chic accessories.
You Should Be Dancing – Coco Rocha is enlisted for the spring 2013 campaign from Longchamp, and stars in the official film as well. In the video, The leading model turns a basic airport security check into a danceathon as she shows off her moves alongside Lisa Wiinkler. Max Vadukul photographed the print advertisements and the film was directed by Skinny.
Secret Garden – After reporting the news in January, we have a complete look at H&M’s Conscious campaign starring French model and musician Vanessa Paradis. Captured for the spring 2013 season in setting of lush flora, Vanessa enchants in the print advertisements lensed by Camilla Akrans and a film directed by Johan Renck. The new collection features sustainable materials such as organic cotton, recycled polyester and Tencel; and will hit stores this March.
Covered Up – Alessandra Ambrosio is back again for the spring 2013 campaign from London Fog. The Brazilian beauty models the brand’s outerwear, handbags and umbrellas in the new advertisements. Alessandra’s daughter Anja also appears in the campaign, looking adorable as she did in the fall advertisements.