spring 2012

express Ginta Lapina for Express Spring 2012 Campaign by Simon Cave

Express YourselfGinta Lapina shows off her commercial side in the spring 2012 campaign from fashion retailer Express. In front of Simon Cave’s lens, Ginta sports colorful denim and graphic t-shirts styled by Elizabeth Sulcer. Hair stylist Peter Gray and makeup artist Romy Soleimani give the blonde lush waves and pink lips.

hailey clauson1 Hailey Clauson for LF Stores Spring 2012 Collection

Brighter DazeHailey Clauson wanders the surf town of Pismo Beach for the spring lookbook images shot for LF Stores. Captured by Daniel Kincaid with styling by Alexandra Sherman, Hailey hits the streets in multicolored denim, lace, simple tees and rebellious accessories. Whether relaxing on the beach or enjoying the night life, Hailey keeps it casual cool for the new season. / Makeup by Karina Moore, Hair by Danielle Cedillo

y35 Valerija Kelava for Y 3 Spring 2012 Campaign by Collier Schorr

Spring Overlap – The spring 2012 campaign from Y-3 enlists Collier Schorr for a collage style series of images featuring xeroxed photographs of the archival city of Brasilia. With art direction by Lloyd & Co, the advertisements star Valerija Kelava and male model Harry Goodwins styled by Jay Massacret. Schorr notes that he was inspired by the androgyny and fluidity of Yohji Yamamoto’s designs for the still images and accompanying film. / Hair by Holli Smith, Makeup by Sil Bruinsma

limite5 Jessica Perez for Limité Spring 2012 Campaign by Richard Bernardin

Limited BeautyRichard Bernardin captures Jessica Perez for the spring campaign from Canadian fashion retailer Limité. Styled by Cloé Legault, Jessica wears eclectic prints and easy breezy silhouettes in the seductive images. Beauty artist Nicolas Blanchet gives the leggy beauty lush curls and flawless makeup. / Production by Madame Brown, Retouching by Sublim

gucci1 Julia Frauche for Gucci Eyewear Spring 2012 Campaign by David Vasiljevic

Luxe EyewearJulia Frauche and male model Luca S pose for David Vasiljevic’s (Trouble Management) lens in the new Gucci eyewear campaign shot for the spring season. Taken in black and white, the pairing cozy up in the simple portraits with flawless hair and makeup by Michael Silva and Megumi Itano. / Art direction by Ruini Studio

prada fantasy24 Prada Fantasy Lookbook Spring 2012

Retro Fantasy – As with every season, Prada releases its highly anticipated “Fantasy” lookbook and spring 2012 is no exception. The new season features a dose of nostalgia with handmade collages of vintage photographs from the fifties and sixties matched with images from backstage at the runway show. Models such as Lindsey Wixson, Kasia Struss, Ginta Lapina, Fei Fei Sun and Daphne Groeneveld make an appearance in photos shot by Phil Meech and artwork created by Jereon Koolhaas and Lok Jansen.

coming step2 Aline Weber for Coming Step Spring 2012 Campaign by Daniel Jackson

Up and Coming – Korean label Coming Step enlists top model Aline Weber for its spring 2012 campaign. In front of Daniel Jackson’s lens, Aline wears contemporary looks such as androgynous outerwear and mini skirts styled by Alastair McKimm. With creative direction by Moss Creative, the images play with color and shape reflecting the hip clothing designs.

secret3 Elettra Wiedemann, Marique Schimmel & Corinna Ingenleuf for Uterque Spring 2012 Campaign by David Dunan

The Secret Garden – Spanish label Uterque enlists David Dunan (Magna Productions) to shoot its spring 2012 campaign of ladylike refinement. The new season plays on a traveling motif with models Elettra Wiedemann, Marique Schimmel and Corinna Ingenleuf taking an automobile trip with colorful luggage and spring foliage in tow. / Production by Magna Productions

aldo shoes1 Anais Pouliot for Aldo Spring 2012 Campaign by Terry Richardson

Colorful DazeAnais Pouliot shows off her commercial side for the spring 2012 campaign from shoe label Aldo. In front of Terry Richardson’s lens, Anais sports a large variety of shoes matched with colorful ensembles styled by Sabina Schreder. With creative direction by MP Creative, the brunette beauty poses alongside larger than life props in the vibrant images.

See Anais in motion for Aldo’s short film here

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