spring 2012

ruby aldridge2 Ruby Aldridge for Holt Renfrew Spring Guide Campaign by Francisco Garcia

A Guide to StyleFrancisco Garcia captures model Ruby Aldridge for fashion retailer Holt Renfrew’s recent style guide campaign shot for the spring season. Starring alongside male model Matt Loewen, Ruby poses in ultra-cool looks from the likes of Alexander Wang, Rag & Bone and J Brand styled by George Antonopoulos. / Hair by Tony Masciangelo, Makeup by Anna Nenoiu

dani11 Dani Seitz for Lida Baday Spring 2012 Campaign by Chris Nicholls

Minimal Luxury – Canada-based label Lida Baday taps Chris Nicholls to capture its spring 2012 campaign starring Dani Seitz. The images place focus on Baday’s minimal aesthetic which gives a modern twist to modern staples such as cardigans, knit tops, dresses and pants. On beauty are hair stylist Justin German and makeup artist Simone Otis. / Art direction by Diti Katona @ Concrete Design Communications Inc

bcbg1 Daniela Mirzac & Theres Alexandersson for BCBG Max Azria Spring 2012 by Camilla Akrans

Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label’s youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard Management), the advertisements go from the studio to outdoors. The girls also sport flawless makeup by Wendy Rowe and lilac hair.

dior Marion Cotillard for Lady Dior Spring 2012 Campaign by Peter Lindbergh

Golden Lady – French actress Marion Cotillard shines in the latest campaign for Dior’s Lady Dior handbag line. Marion models the raffia and crocodile version of the iconic bag in front of Peter Lindbergh’s lens, wearing a form-fitting white dress styled by Patti Wilson. / Hair by Odile Gilbert, Makeup by Christophe Danchaud

laurel6 Athletenique by House of Laurel Spring 2012

Chic Sports – Filipino designer Rajo Laurel offers up athletic inspired creations for the spring 2012 collection of his namesake label, House of Laurel. Model Petra Dvorakova brings life to the sportswear cuts and neon hued prints with the recent style book images lensed by BJ Pascual. Petra sports a multicolored ponytail as she dons short hemlines matched with lightweight outerwear in sporty shapes made of natural Filipino fabrics. Titled, “Athletenique”, the collection brings a glam touch to active-wear for the new season. / Make-up by Gela Laurel-Stehmeier, Assisted by Judy Sales. Hair by Jerry Javier