sportmaxfall Sportmax Fall 2011 | Milan Fashion Week

It looks like a dark fall 2011 for Sportmax’s latest outing shown on Saturday during Milan Fashion Week where models took to the catwalk in a strong showing of black and modern shapes fit for the contemporary woman. Luxurious furs, wools, and thick belts took center stage with feminine undertones found in the form of floral patterns and sheer materials for the new season.

sportmaxspring Sportmax Spring 2011 | Milan Fashion Week

Geared towards a more youthful clientele, the spring outing from Sportmax doesn’t disappoint with its flirty and geometrically inclined garments. Starting off with a chic white number worn by last season’s campaign star, Ginta Lapina, the show easily progressed from muted tones to splashes of bright red and yellow. To top it off, models walked down the catwalk in sleek ponytails to complement the forward thinking collection.