Tag Archive sportmax


Style Watch: Gigi, Bella Hadid & Hailey Baldwin at Sportmax and Teen Vogue Event

Famous daughters turned models Gigi Hadid, Hailey Baldwin and Bella Hadid attended a Sportmax and Teen Vogue event in New York yesterday. See the photos.


Sigrid Agren Fronts Sportmax Spring/Summer 2014 Campaign

Sleek Sport – Leading model Sigrid Agren stars in the spring-summer 2014 campaign from Sportmax, from Max Mara. Sigrid returned for another season, after appearing in the fall advertisements. Fashion photographer David Sims captured the…


Sportmax Spring 2014 | Milan Fashion Week

Sportmax’s Feminine Spring – For its spring 2014 collection, the Sportmax woman embraces her femininity with an outing of lightweight materials and relaxed silhouettes. Fabrics are flowing and sheer including silk, guipure and macramé lace…


Sigrid Agren Stars in Sportmax Fall 2013 Campaign by David Sims

Sport Star – Sigrid Agren is the latest star of Sportmax from Max Mara, appearing in the brand’s fall 2013 advertisements lensed by David Sims. The French-Swedish beauty is quite the model in the simple…


Sportmax Teams Up with Ambra Medda for "Carte Blanche" Collection

Carte Blanche – Sportmax taps co-founder and curator of Art Basel Miami, Ambra Medda, for its “Carte Blanche” capsule collection. This is the fourth year that Sportmax has collaborated with a creative to produce a…


Sportmax's Dark, Voluminous Pre-Fall 2013 Collection

A Pre-Fall Mix – The pre-fall 2013 collection from Sportmax focuses on silhouette and texture with a sumptuous outing of voluminous shapes and graphic prints. A contemporary color palette of black, white and grey keeps…


Laura Kampman Poses in Black and White for Sportmax Spring 2013 Campaign

Sportmax Girl – Laura Kampman is enlisted for the spring-summer 2013 campaign from Max Mara’s Sportmax brand. The Dutch beauty stars in a series of soft, black and white images showcasing the graphic lines and…


Karlina Caune Fronts Sportmax’s Fall 2012 Campaign

Future Sport – Sportmax taps Karlina Caune for its fall 2012 campaign featuring form-fitting shapes and a color palette of mostly black. Karlina makes an elegant vision in sleek, futuristic looks adorned with fur and…


Sportmax Fall 2012 | Milan Fashion Week

Sportmax’s Structured Fall – Max Mara’s offshoot line, Sportmax, presented its fall 2012 show earlier today on the fourth day of Milan Fashion Week. As always, Sportmax had a youthful appeal with high hemlines, experimental…

Frida Gustavsson for Sportmax Spring 2012 Campaign

Sporty Spring – Frida Gustavsson stars as the face of Sportmax’s spring 2012 campaign. With windswept hair and glam makeup, Frida dons technicolor prints, sleek silhouettes and oversize handbags in the high gloss studio images.

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