A Change of Season – See by Chloe sets out for an eclectic pre-fall 2013 collection based in an overtly bohemian aesthetic. The See girl mixes relaxed shapes with rich prints inspired by plant fossils for the transitional season. Outerwear is structured, offering motor jackets or fitted trench coats in satiny material while skirts fall to the knee in neutral shades. Pants are high-waisted, flared or tapered with a boyish cut for pre-fall.
Fresh Scent – After starring as the face of See by Chloé ‘s fall-winter advertisements, Dutch model Bette Franke fronts the new eponymous fragrance from the brand. Inspired by the youthful vibe of Chloé ‘s diffusion line, the new scent is set to debut in stores February 2013.
The Winter Song – Following up her appearance in See by Chloe’s fall-winter campaign, Bette Franke models the collection in recent lookbook images. This season embraces short hemlines, pleat detailing, sheer material and roomy outerwear. A modern color palette of olive-green, light grey, scarlet, taupe and ivory complements street wear inspired shapes. The See girl’s look is only finished when accessorized with pointy, suede boots and oversize clutch bags.
Fresh Season – Bette Franke has a fresh and relaxed look for the fall 2012 advertisements from See by Chloe. With creative direction by Fabien Baron, photographer Gregory Harris (Marek & Associates) captures clean portraits featuring Bette in neutral tones and modern shapes styled by Marie Chaix. On beauty are makeup artist Lucia Pieroni and hair stylist Paul Hanlon.
Cool by Chloe – Chloe’s offshoot line, See by Chloe, keeps it coolly modern with its resort 2013 collection featuring slouchy shapes and vibrant colors. Modeled by Julia Frauche, the transitional season is inspired by a traveling girl who stops by the Californian deserts in a palette of orange, tan, fuchsia pink and terracotta. Trousers for the season come in a variety of styles ranging from baggy denim to tailored skinnies matched with knits and printed tops. Accessories include maxi-clutch bags, pointed-toe heels and large totes giving a feminine touch to the boyish silhouettes.
See by Chloe’s Urban Flair – Chloe’s offshoot line, See by Chloe, has a youthful vibe for the label’s fall 2012 presentation. Autumn offers a daring take on classic Chloe staples with short hemlines, breezy fabrics and urban appeal. A vibrant color palette of olive-green, light grey, scarlet, taupe and white tells a story of elegant nonchalance. Outerwear comes in oversized shapes and cool textures matched with leather sleeves. The clothing gets a perfect finish with pointy boots of leather or suede and clutch purses as accessories.
Chic Story – The fall 2011 lookbook from See by Chloe stars Bo Don in girly looks with street wear edge. From lightweight knits to retro prints, the See collection pairs platform boots with gray tights and oversize outerwear with loose-fitting trousers.
Femme Cool – Made for the younger set, Chloe’s See collection offers slouchy shapes with vibrant accents for summer 2011. Worn by Dorothea Barth Jorgensen, See brings ultra-femininity into the new decade in the form of pleats, bows and ruffles.