Proenza Schouler Fall 2014–For designers Lazaro Hernandez and Jack McCollough’s fall-winter 2014 effort for Proenza Schouler, the pair looked for a more sculptural silhouette than last season as seen by the opening looks featuring exaggerated and curved shoulders paired with nipped waists and full skirts. This silhouette is replicated throughout the whole collection with variations ranging from jackets, short sleeves and dresses. Glimpses of the eighties are not only seen in the powerful shoulders but also in the bold and bright color combinations. There is something thoroughly modern though about the prints which have metallic finishes with swirly patterns, almost zebra-like in their execution.
In the Air–Revealing its spring-summer 2014 campaign, New York-based label Proenza Schouler features models Charlotte Lindvig and Harieth Kuusik for its new advertisements lensed by David Sims. Designers Jack McCollough and Lazaro Hernandez had Sims capture the girls against a windy and almost otherworldly landscape juxtaposed with still life images. See more of the campaign below.
Rooney in Proenza Schouler – Actress Rooney Mara continued to show off the crop top trend at the closing night gala presentation of “Her”, held in New York City during the NYFF. The dark-haired beauty wore a crop top and pleated skirt look from Proenza Schouler’s spring 2014 collection.
Proenza’s Wordly Woman – Proenza Schouler appeared to embrace the 1990s trend in its own way for the brand’s spring 2014 collection. Looking at the thirty-three looks, one can see that designers Jack McCollough and Lazaro Hernandez were inspired by a variety of influences, but one that sticks out is an Eastern aesthetic–long tunics paired with loose trousers to be more specific. Skirts were adorned with pleats in gold and silvery hues while dresses came in two-toned gradients with the same pleating effect.
Print was embraced with a haphazard juxtaposition of lines and splashes in black and white. Crop tops, another favorite of New York Fashion Week this season, closed the show in metallic hues. Overall, the Proenza woman appears rather worldly this upcoming spring, traveling from New York to London to Tokyo and still managing to be on the cutting edge of style.
Forward Thinking – Sasha Pivovarova gets enlisted for the fall 2013 campaign from New York-based label Proenza Schouler. The Russian model was photographed by David Sims for the new advertisements with a digital rendition of birds juxtaposed against autumn’s sleek and modern designs. Check out the official campaign video below which features Sasha, cockatoos and cosmic imagery.
Jennifer in Proenza Schouler – Promoting the upcoming “Hunger Games” film, “Catching Fire”, actress Jennifer Lawrence stepped out at San Diego Comic Con yesterday. The blonde wore a cropped top and skirt look from Proenza Schouler along with Nicholas Kirkwood shoes.
Girl on Top – Miranda Kerr lands her second Vogue cover of the year with Vogue Korea’s July 2013 edition. The Australian model wears an off white jacket from Proenza Schouler in the studio snap by Eric Guillemain. Miranda’s sleek look is topped off with wet tresses and gold jewelry.
Miranda in Proenza – Miranda Kerr attended the 2013 CFDA Fashion Awards held yesterday, wearing a dress from New York-based label Proenza Schouler. Coincidentally, the brand won the Womenswear Designer of the Year Award. The Australian stunner accessorized the look with a Stuart Weitzman black Keeping clutch and black Privacy heels.
Black Nights – Kirsten Dunst attended the Los Angeles screening of her new film, “Upside Down”, on March 12th, 2013. The actress wore a black dress from Proenza Schouler with a purse by Stella McCartney and jewelry by Dior.
Modern Woman – Proenza Schouler’s fall 2012 campaign taps into androgynous style with a boyish looking Meghan Collison wearing designers Lazaro Hernandez and Jack McCollough’s Japanese-inspired pieces. Photographed by Alasdair McLellan with styling by Marie Chaix, Meghan keeps it casual in the black and white images shot on location in New York City. / Hair by Paul Hanlon, Makeup by Diane Kendal