Passion for Fashion – Swedish based retailer NK highlights its new looks with its fall 2013 campaign starring Vika Volkute. Stylist Naomi Itkes dresses the model in exaggerated proportions, whimsical prints and layered styles photographed by Peter Gehrke. The advertisements were made with art direction by Garbergs and feature Vika posing in a padded room with her eccentric looks.
White on White – Wearing a wardrobe of all white, model Saskia de Brauw stars in the latest H&M style update captured by Peter Gehrke. With art direction by Mikael Kangas, the Dutch model rocks stylish spring jackets and fitted pants selected by Emelie Johansson in a series of animated images.
Fuchsia Princess – Photographer Peter Gehrke lenses model Kirsi Pyrhonen in elegantly embellished ensembles for the October issue of Elle Sweden. Kirsi’s fushia tipped tresses by Erika Svedjevik boldly complement a wardrobe of dark, moody colors in clean cuts from labels such as Celine, Prada and Miu Miu styled by Lisa Lindqwister.
Winter Update – Fashion retailer H&M enlists Sara Blomqvist for its winter 2012 lookbook, shot by Peter Gehrke. The new season embraces pant suits, jewel tone dresses and embellished separates for an elegant yet fashion forward outing.
Black Balloon – Dutch beauty Nimue Smit takes to the Brooklyn Bridge for an outing featuring autumn ensembles from H&M’s Divided collection. With a bundle of black balloons in hand, Nimue poses for Peter Gehrke’s lens with styling by Marina Kereklidou in youthful looks. / Art direction by Mikael Kangas
Multiplicity – The fall 2012 campaign from Swedish retailer NK offers a series of trippy images starring Kirsi Pyrhonen in a room of mirrors with art direction by Garbergs. Captured by Peter Gehrke and styled by Robert Rydberg, Kirsi wears an eclectic mix of prints, furs and textures matched up with decorative headpieces. Hair stylist Dejan Cekanovic creates the brunette’s tousled tresses while makeup artist Anya De Tobon gives Kirsi a luminous glow. / Set design by Marika Åkerblom
Accessorized – Jessica Stam and Arlenis Sosa are prim and proper with edge for H&M’s latest accessories style book lensed by Peter Gehrke. With art direction by Mikael Kangas, the duo models on a vespa, wearing vibrant bags, shoes and jewelry matched with neutral outerwear styled by Marina Kereklidou.
Autumn Chic – Arlenis Sosa stars as the latest model for H&M’s recent Trend Update. The style book images feature various styles of autumn looks ranging from youthful streetwear to elegant outerwear. Peter Gehrke photographed Arlenis with art direction by Mikael Kangas.
Summer Style – Fashion retailer H&M taps Canadian model Jessica Stam for its latest “Trend Update” stylebook session. Captured by Peter Gehrke with styling by Marina Kereklidou, Jessica shows off a mix of feminine and boyish fashions. / Art direction by Mikael Kangas
Glam Sport – Vika Falileeva wears the spring season’s trend of sportswear inspired looks for the latest trend update from H&M. Captured by Peter Gehrke with art direction by Mikael Kangas, Vika wears asymmetrical cuts, tropical prints and metallic skirts with a casual ease.