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nk fall1 Vika Volkute Wears Eccentric Style for NK Fall 2013 Ads by Peter Gehrke

Passion for Fashion – Swedish based retailer NK highlights its new looks with its fall 2013 campaign starring Vika Volkute. Stylist Naomi Itkes dresses the model in exaggerated proportions, whimsical prints and layered styles photographed by Peter Gehrke. The advertisements were made with art direction by Garbergs and feature Vika posing in a padded room with her eccentric looks.

JL NK 1 Johanna Jonsson Models Spring Scents for NK Beauty Campaign by Jesse Laitinen
Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. With art direction by Garbergs, Johanna transforms into different women with impressive hair and makeup courtesy of Linda Shalabi and Ignacio Alonso.

NYNK 5 SERIE NYA VÄGAR 2013 DAM D NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin
Reverse Style – For its spring 2013 campaign, Swedish retailer NK chose to go to South Africa to capture the lush and picturesque geography of the region. Photographed by Joel Rhodin and styled by Marcus Soder, model Charissa du Plessis wears reversed looks from the likes of J. Lindeberg, Theory, Alexander McQueen and Ralph Lauren in the striking images. Creative agency Garbergs was responsible for the art direction of the shoot. / Hair by Linda Shalabi

nk1 Kirsi Pyrhonen Gets Trippy for the NK Fall 2012 Campaign by Peter Gehrke

Multiplicity – The fall 2012 campaign from Swedish retailer NK offers a series of trippy images starring Kirsi Pyrhonen in a room of mirrors with art direction by Garbergs. Captured by Peter Gehrke and styled by Robert Rydberg, Kirsi wears an eclectic mix of prints, furs and textures matched up with decorative headpieces. Hair stylist Dejan Cekanovic creates the brunette’s tousled tresses while makeup artist Anya De Tobon gives Kirsi a luminous glow. / Set design by Marika Åkerblom

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