Passion for Fashion – Swedish based retailer NK highlights its new looks with its fall 2013 campaign starring Vika Volkute. Stylist Naomi Itkes dresses the model in exaggerated proportions, whimsical prints and layered styles photographed by Peter Gehrke. The advertisements were made with art direction by Garbergs and feature Vika posing in a padded room with her eccentric looks.
Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. With art direction by Garbergs, Johanna transforms into different women with impressive hair and makeup courtesy of Linda Shalabi and Ignacio Alonso.
Reverse Style – For its spring 2013 campaign, Swedish retailer NK chose to go to South Africa to capture the lush and picturesque geography of the region. Photographed by Joel Rhodin and styled by Marcus Soder, model Charissa du Plessis wears reversed looks from the likes of J. Lindeberg, Theory, Alexander McQueen and Ralph Lauren in the striking images. Creative agency Garbergs was responsible for the art direction of the shoot. / Hair by Linda Shalabi
Multiplicity – The fall 2012 campaign from Swedish retailer NK offers a series of trippy images starring Kirsi Pyrhonen in a room of mirrors with art direction by Garbergs. Captured by Peter Gehrke and styled by Robert Rydberg, Kirsi wears an eclectic mix of prints, furs and textures matched up with decorative headpieces. Hair stylist Dejan Cekanovic creates the brunette’s tousled tresses while makeup artist Anya De Tobon gives Kirsi a luminous glow. / Set design by Marika Åkerblom