Passion for Fashion – Swedish based retailer NK highlights its new looks with its fall 2013 campaign starring Vika Volkute. Stylist Naomi Itkes dresses the model in exaggerated proportions, whimsical prints and layered styles photographed by Peter Gehrke. The advertisements were made with art direction by Garbergs and feature Vika posing in a padded room with her eccentric looks.
Trailer Party – Photographer Andreas Öhlund (Lund Lund) and stylist Naomi Itkes connect for a story of casual yet fashion forward styles featured in the latest Bon Magazine. Newcomer Franziska Müller models the sleek designs of Givenchy, G-Star Raw, Adidas and others in a deconstructed setting. Underneath the caps and glasses, Franziska wears undone locks by hair stylist Erika Svedjevik and metallic eyeshadow by makeup artist Anya de Tobon.
Television Night Vision – Following up the covers, Marcus Ohlsson (Lund Lund & WM Artist Management) captures a story of retro-futuristic looks for the latest edition of Swedish publication Bon Magazine. Models Hedvig Palm, Erjona Ala, Linn Arvidsson, Roger Dupé, Ellinore Erichsen, Emil Holmström, Carolina Sjöstrand and Dan Kling wear off-kilter pre-fall pieces styled by Marcus Söder and Naomi Itkes with Bon’s signature aesthetic our in full force. / Hair by Erika Svedjevik, Makeup by Anya De Tobon
The Beauty Games – The latest campaign from Swedish retailer NK is inspired by the Olympic games with a series of advertisements giving beauty looks a sporty twist featuring themes such as fencing, archery and boxing. Captured by Andreas Sjodin with creative direction by Garbergs, the images star Ellinore Erichsen, Asa Engstrom and Tenzin in colorful makeup and all white looks styled by Naomi Itkes. Makeup artist Ignacio Alonso offers bold eye shadow while hair stylist Rudi Lewis creates sleek coifs for the advertisements.
Miss NK Stil – Madelene de la Motte is pageant perfect as she embodies styles from around the globe in NK Sweden’s spring campaign, shot by Marcus Ohlsson. With creative direction by Garbergs and styling by Naomi Itkes, the designs of Burberry, Marni, Acne and others are transformed into beauty queen looks complete with sashes. The transformative hair and makeup of Mike Lundgren and Katarina Håkansson perfect the dynamic ensembles.
Clinical Affair – Marcus Ohlsson (WM Arist Management) delivers a story of austere glamour for the latest issue of Bon International. Wearing ivory ensembles selected by fashion editor Naomi Itkes, models Sara Blomqvist, Hedvig Palm, Moa Hedström and Hanna Svensson slip into the roles of nurse and patient with the clinical setting. / Makeup by Katarina Håkansson, Hair by Mike Lundgren
Neon Lights – The latest issue of Bon Magazine takes a look at spring 2012 collections from Sweden with its latest cover shoot starring Madelene de la Motte, Agnes, Hedvig Palm, Henrietta Hellberg and Karin Hansson. Photographed by Peter Gehrke with styling by Marcus Söder and Naomi Itkes, the girls sport strong silhouettes and abstract prints in the dynamic portraits.
There’s nothing we love better than a good nomadic story, and the latest issue of Bon International offers up an example of amazing nomadic fashion with Andreas Sjodin’s studio portraits. Starring Gertrud Hegelund and styled by Naomi Itkes, the images remix the spring collections from Missoni, Celine, Proenza Schouler and more for fashion forward wear.
Frida Gustavsson and Andreas Sjodin are the Swedish dream team when it comes to photographer and model pairings. From Elle to Bon and now most recently, H&M Magazine, Frida and Andreas create editorial gold. Styled by Naomi Itkes, Frida sports playful looks for the winter with layering and pops of color.
The winter issue of Bon shows off its Swedish pride with Frida Gustavsson, Mona Johannesson, Gabriel Grönvik, Johanna Jonsson, Lovisa Axelsson Hager, Love Ottenby, Anna Mellbin and Mattias Bergh wearing spring looks lensed by Hasse Nielsen. The thirty plus page spread was taken on by a trio of stylists including Robert Rydberg, Marcus Söder and Naomi Itkes. Dynamic and expressive, the group sports spring 2011 designs from Filippa K, Whyred and Cheap Monday.