Festival Girl – In time for Coachella, Free People releases a new lookbook inspired by music festival style. Martha Hunt models key looks ranging from bohemian chic to rebellious casual. The blonde beauty poses for Anthony Nocella in a mix of flared denim, feminine ruffles, sequins and eclectic prints that can take any wardrobe from day to night.
Flowering Fields – Free People jumps into spring with its March lookbook starring Fei Fei Sun, Martha Hunt, Alana Zimmer and Dorothea Barth Jorgensen. With half of the images lensed on location in the fields of Lompoc, California, and the other half taken in the studio; the girls pose for Anna Palma in a series of romantic images. Spring is all about light layering including embellished tops, casual denim, floral prints and bohemian dresses.
Into the Great Wide Open – Martha Hunt looks ready for the upcoming spring in a mix of flirty and tomboyish styles shot for Free People’s January lookbook. The clothing has a rustic vibe with neutral hues, rugged denim and western-inspired detailing. Pants are flared or fitted while tops are adorned with ruffles and lace. Paired with wide-brimmed hats, sparkling accessories and floral prints; January looks like an eclectic month. / Photos by Anthony Nocella
Miu Miu Girls – Top models Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Adriana Lima, Arizona Muse and Tamara Weijenberg are front and center for Miu Miu’s spring 2013 campaign. The advertisements shot by Inez van Lamsweerde and Vinoodh Matadin, showcase a domestic setting complete with all the props, and an air of intrigue, as the girls pose in the spring season’s ladylike and lingerie inspired looks.
A Fairy Holiday – For the holiday season, fashion retailer Free People is inspired by the fantasy of fairytales with its November catalogue photographed by Anna Palma and Chadwick Tyler. Models Andreea Diaconu, Anais Pouliot, Martha Hunt, Liza Golden and Leaf revisit classic fairytales including The Princess and the Pea, Snow White, The Snow Queen, Twelve Dancing Princesses and Rumpelstiltskin while wearing enchanting winter looks.
Who’s That Girl? – Youthful fashion brand Free People enlists photographer Guy Aroch to capture their September catalogue, inspired by street snaps of the coolest it-girls seen around Fashion Week. Model Martha Hunt plays the effortless girl about town, donning the brand’s day and evening wear, from slinky dresses to edgy grunge selects and chic prints. All eyes are on Martha as she owns the streets of London in Free People’s autumn looks and the best accessory in male model Danny Fox. / Hair by James Rowe, Make-up by Ayumi
A Fun Occasion – Free People offers another style update for the summer season with its new “Occasion” line of glittering dresses, lace detailing and retro style jumpsuits. Model Martha Hunt slips into the warm weather designs with a youthful nonchalance. Kristal Hill, fashion director of the brand, talks about the inspiration behind the line: “When our designer is creating these dresses, she loves bringing to life the dream dress of every girl…They evoke the spirit of a girl dancing freely under the light of the moon, or stepping onto the red carpet feeling confident, and cool. They have an alluring yet laid back look that is inherent in the Free People brand.”
Beach Chick – Martha Hunt looks ready for summer in a laid-back lookbook shot for Free People’s “Here Comes the Sun” collection. Photographed by Anthony Nocella, Martha revels in bohemian prints, lightweight knits, oversize tees and metallic accessories with sun-kissed skin and sandy blonde tresses.
Intimate Situations – Free People unveils its new intimates collection with a style book starring Martha Hunt, Crista Cober and Pania Rose. The trio evokes three different types of girls–sexy, cool and pretty. The line of slips, bras, undies, bodysuits, layering tops, and lounge jackets evoke the Free People spirit with flirty and feminine designs. / Photos by Anthony Nocella and Jess Roberts
March in Vietnam – Free People takes to Vietnam for their March catalogue starring Martha Hunt and Michele Ouellet, photographed by Joshua Allen and Thomas Northcut. Colorful flowing dresses, denim and short skirts ooze an easy breezy spring feeling as the duo takes in the sights and attractions of the beautiful country from Hanoi to Halong Bay.