Reverse Style – For its spring 2013 campaign, Swedish retailer NK chose to go to South Africa to capture the lush and picturesque geography of the region. Photographed by Joel Rhodin and styled by Marcus Soder, model Charissa du Plessis wears reversed looks from the likes of J. Lindeberg, Theory, Alexander McQueen and Ralph Lauren in the striking images. Creative agency Garbergs was responsible for the art direction of the shoot. / Hair by Linda Shalabi
Television Night Vision – Following up the covers, Marcus Ohlsson (Lund Lund & WM Artist Management) captures a story of retro-futuristic looks for the latest edition of Swedish publication Bon Magazine. Models Hedvig Palm, Erjona Ala, Linn Arvidsson, Roger Dupé, Ellinore Erichsen, Emil Holmström, Carolina Sjöstrand and Dan Kling wear off-kilter pre-fall pieces styled by Marcus Söder and Naomi Itkes with Bon’s signature aesthetic our in full force. / Hair by Erika Svedjevik, Makeup by Anya De Tobon
The Drive – Bon Magazine’s pre-fall issue taps up and comers Erjona Ala and Hedvig Palm for two covers lensed by Marcus Ohlsson (WM Artist Management). Styled by Marcus Söder, the beauties wear Givenchy and Maison Martin Margiela respectively while posing in front of classic automobiles. / Hair by Erika Svedjevik, Makeup by Anya De Tobon
Neon Lights – The latest issue of Bon Magazine takes a look at spring 2012 collections from Sweden with its latest cover shoot starring Madelene de la Motte, Agnes, Hedvig Palm, Henrietta Hellberg and Karin Hansson. Photographed by Peter Gehrke with styling by Marcus Söder and Naomi Itkes, the girls sport strong silhouettes and abstract prints in the dynamic portraits.
Breaking & Entering – Photographer Benny Horne captures Katrin Thormann in an urban editorial for Bon Magazine’s latest issue. Styled by Marcus Söder, Katrin dons selects from Acne, Ohne Titel, Haider Ackermann, 3.1 Phillip Lim, Thom Browne, Comme des Garçons, Y-3, Celine and others. Wearing textures and colors reflecting the the restricted urban setting around her, Katrin looks effortlessly cool.
Fall Preview – After featuring the four covers yesterday, we now take a look at one of Bon Magazine’s main editorials for its summer issue. Lensed by Ben Weller, models Agnes Karlsson, Linnea Regnander, Jesper Larsson and Kristian Åkergren don pops of bright color from the fall collections courtesy of fashion director Marcus Söder.
Bonx4 – Bon’s summer issue features an autumn-winter preview with four covers shot by Ben Weller and styled by fashion director Marcus Söder. Starring Agnes Karlsson, Linnea Regnander, Jesper Larsson and Kristian Åkergren in colorful yet minimal garb, the summer edition of the Swedish publication already looks like a hit.
Caroline Winberg trades in sexy commercial looks for high fashion minimalism in the latest issue of Elle Sweden. Styled by Marcus Söder in monochromatic ensembles from the likes of Acne, Filippa K and Cerruti, Caroline shines in Peter Gehrke’s Stilstudie.
The winter issue of Bon shows off its Swedish pride with Frida Gustavsson, Mona Johannesson, Gabriel Grönvik, Johanna Jonsson, Lovisa Axelsson Hager, Love Ottenby, Anna Mellbin and Mattias Bergh wearing spring looks lensed by Hasse Nielsen. The thirty plus page spread was taken on by a trio of stylists including Robert Rydberg, Marcus Söder and Naomi Itkes. Dynamic and expressive, the group sports spring 2011 designs from Filippa K, Whyred and Cheap Monday.
Taking to an open rooftop, Giedre Dukauskaite wears pieces from Proenza Schouler’s fall collection for the latest Bon International. Photographed by Benny Horne with styling by Marcus Söder, the Lithuanian beauty exudes feminine sensuousness in the outdoor spread.