Off Duty Style – If you have ever seen street style snaps of models after a runway show or just going about town, then you know how cool model off duty style is. For Lulu’s latest fall lookbook, the boutique highlights classic “off duty” staples like knitwear, leather jackets and simple tees with these images photographed by creative team JUCO Photo. Models Veronica Zoppolo and Kate Harrison pose in the streets of Los Angeles wearing vegan leathers, ankle booties and crop top styles.
Change of Season – LuLu’s releases its fall lookbook starring Daria Pleggenkuhle in a series of playful images highlighting the new season’s flirty style. LA-based creative team JUCO Photo captured the brunette in a mix of floral prints, striped blazers, butterfly dresses and sequined skirts for the colorful style book snaps.
Summer Oasis – Inspired by this year’s standout color, mint, the first lookbook from online retailer LuLu’s taps model Elina Vasilyevna for a luxe story of crystal blue water and fabulous summer designs. The dark-haired beauty was lensed in a desert oasis water studio near Palmdale, California. Elina also wears lilac and marmalade in the sunny style book images.