Penelope’s New Lowe Campaign – Spanish actress Penelope Cruz is back once again for the spring-summer 2014 campaign Loewe. The Madrid-based fashion label enlists Mert Alas and Marcus Piggott to shoot the dark-haired beauty in a refreshing color palette of whites and neutrals for the new season. Penelope models the Aia, Pillow, Amazona and Cubo bags in the spring advertisements.
The Cruz Bag – Spanish leather wares label Loewe has teamed up with brand ambassador Penélope Cruz and her sister Mónica for a new bag named the Cruz. The duo worked on a re-edition of Loewe’s well-known Amazona bag, making it available in three different sizes with both polka-dot and plain versions. The campaign images were captured by Nico and star Penélope and Mónica.
Linda for Loewe – Supermodel Linda Evangelista gets enlisted for the new fragrance campaign for Spanish label Loewe’s “Aura” scent. The Canadian beauty was photographed by Juan Manuel Macarro and directed by Miguel Pérez Urrí in a print campaign and television spot. Linda wears a leather raincoat from the label in the advertising shot on the streets of Madrid with the tagline, “Either you have it or you don’t.”
Madrid Beauty – After appearing in the brand’s spring advertisements, Spanish actress Penélope Cruz is back once again for the fall 2013 campaign from Loewe. The Oscar-winning actress poses for Mert & Marcus in a series of images photographed on the rooftop of Casino de Madrid which overlooks the skyline of the city. Penélope wears a pair of gloves and Loewe’s immaculate handbags including the Amazona, Loewe’s signature bag, and the Amaya, Loewe’s new take on its Flamenco.
A Spanish Star – Loewe taps Spanish actress Penélope Cruz for its glossy spring 2013 campaign. The brunette sizzles for the lens of Mert & Marcus with styling by Joe McKenna for the latest advertisements photographed in Madrid’s Palacio Marqués de Villafranca. Consumers will have to get used to seeing Penélope as a face for the brand seeing as the actress has signed a three-year contract with the luxury accessories label. (WWD)
Loewe Lady – Emma Wahlberg wears a complete wardrobe featuring clothing and accessories from Spanish label Loewe for the spring-summer issue of Metal Magazine. In front of Gorka Postigo’s lens, Emma is the very vision of ladylike elegance in looks styled by Nirave Sánchez. A classic hair style and dark lips by beauty artist José Carlos González complete the sophisticated ensembles.
Back to Black – After last season’s flirtation with scarlet and navy hues, Loewe creative director Stuart Vevers brought it back to black with the label’s fall 2012 presentation. Playing with volume and proportion, the Loewe woman appeared to be in the mood for leather in the form of sumptuous coats and pleated skirts. The theme for the autumn collection was strict ladylike elegance with pops of powder pink and blue in a sea of black. Known for its accessories, Loewe also offered petite clutches and handbags as the purse of choice for fall.
Saskia’s Moment – After appearing in campaigns for Chanel and Max Mara, Saskia de Brauw racks up yet another spring 2012 campaign with Spanish label Loewe’s new advertisements. Photographed by Mert & Marcus with styling by Katie Grand, Saskia has a hot, spring rendezvous with male model Cristian Cruz.
Loewe’s Spanish Elegance – Spanish label Loewe showcased a strong collection of slinky, feminine silhouettes, leather wear and eye-popping prints for its spring 2012 collection. The new season embraced arm-baring cuts paired with mid-length skirts and high waists. With a dark color palette of chocolate, navy and crimson, the Loewe woman was structured yet ladylike for spring. Beauty for the show included a dark red lip and soft waves.
Eastern Travels – Inspired by Eastern culture, Mariacarla Boscono dons pale skin and a high chignon for the fall 2011 campaign from Loewe. Photographed by Mert & Marcus, Mariacarla reveals all with only handbags and jewelry to use as coverage.