Modern Icon – 90s icon Kirsten Owen stars in the fall 2013 campaign from Toronto-based label Lida Baday. The blonde beauty flaunts her striking features in the black and white images shot by Chris Nicholls. Styled by Rita Liefhebber, Kirsten dons the autumn season’s modern refinement including tailored dresses nipped at the waist and motorcycle jackets for a contemporary edge. / Art direction by Diti Katona @ Concrete Design Communications Inc.
Refined Simplicity – The spring 2013 campaign from Canadian designer Lida Baday keeps it minimal with these slick images lensed by Chris Nicholls. With art direction by Diti Katona (Concrete Design Communications Inc.), model Ranya Mordanova sports the simple and sleek silhouettes of the new season in monochromatic hues. Styled by Rita Liefhebber, the brunette appears nearly bare-faced with a sheared coif courtesy of beauty artist Simone Otis.
Vanitas – Canadian designer Lida Baday’s latest collection takes a minimalist approach with a gothic, austere edge. Photographer Chris Nicholls lenses the fall 2012 campaign featuring model Marla Boehr (Elite), with art direction by Diti Katona (Concrete Design Communications Inc), who evokes vanitas still life with the shoot’s setting and props. Marla’s pulled back hair paired with porcelain skin, piercing eyes and contoured makeup, all by Simone Otis (p1m), gives the campaign a hauntingly beautiful touch. / Retouching + Color Work by Lorca Moore
Minimal Luxury – Canada-based label Lida Baday taps Chris Nicholls to capture its spring 2012 campaign starring Dani Seitz. The images place focus on Baday’s minimal aesthetic which gives a modern twist to modern staples such as cardigans, knit tops, dresses and pants. On beauty are hair stylist Justin German and makeup artist Simone Otis. / Art direction by Diti Katona @ Concrete Design Communications Inc