New York Moment – Spanish label Massimo Dutti is releasing a new limited edition capsule collection titled, “689 5th Avenue”. The accompanying campaign stars leading model Karmen Pedaru photographed by Hunter & Gatti. The Estonian beauty wears wardrobe essentials inspired by the Big Apple in a mix of studio portraits and on-location shots. Massimo Dutti’s New York City Collection hits stores on March 20th. / Hair by Paco Garrigues, Makeup by Frank Garret
A Simple Plan – Following a preview earlier this month, we have a look at the complete campaign for Gucci’s spring 2013 collection. Models Anja Rubik, Karmen Pedaru and Clément Chabernaud pose in simple studio images photographed by Mert & Marcus, who have shot Gucci’s ready-to-wear campaigns since the spring 2010 season. The new season is all about color and prints as shown by the focus on jewel tones and psychedelic prints.
The Jet Setters – Inspired by the glam style of California, Michael Kors once again taps Mario Testino (who has now shot the label’s campaigns for ten years now) to capture Karmen Pedaru and Simon Nessman in ultra-glossy images. “We wanted the campaign to highlight the crisp, graphic feel of the Spring collection in bold California colors,” says designer Michael Kors. The handsome couple goes from luxury car to private jet in the bold colors and streamlined silhouettes of spring.
Sunny Cruise – Captured in Sabaudia, Italy, models Karmen Pedaru and Nadja Bender have a sunny outing for the cruise 2013 edition of Gucci’s iPad magazine, Gucci Style. The duo poses for the lens of Benjamin Grillon in the Italian brand’s lightweight looks featuring sheer dresses, safari style jackets and embellished tops styled by Erika Kurihara. Karmen and Nadja are joined by male models Janis Ancens and Baptiste Radufe for their luxurious outing. / Makeup by Megumi Itano, Hair by Giovanni Erroi
Chic Duo – Anja Rubik and Karmen Pedaru look simply chic in the spring 2013 campaign from Gucci. The two beauties shine in the studio image featuring royal blue ensembles with a matching bag, photographed by Mert & Marcus.
Opulent Fashion – Models Nadja Bender, Karmen Pedaru, Lenz Von Johnston and Staffan Lindström pose in a variety of opulent, gothic-inspired ensembles for Gucci Style’s fall/winter issue. Photographed by Benjamin Grillon, the top models smolder in the season’s hottest looks chosen by stylist Erika Kurihara. / Hair by Alessandro Squarza, Makeup by Megumi Itano
The Fast Lane – Karmen Pedaru continues her reign as the face of all things Michael Kors with the American designer’s spring 2013 campaign. Starring alongside Simon Nessman, Karmen rides in flashy sport cars with stylish accessories and striped prints.
Boss Woman – Karmen Pedaru fronts the spring 2013 campaign from Hugo by Hugo Boss. Joined by Sean O’pry, the Estonian beauty shows off a platinum blonde coif in sleek and modern silhouettes for the season.
Own the Night – The go to girl for all things Michael Kors, model Karmen Pedaru, stars in the American designer’s holiday 2012 campaign alongside Shu Pei, Simon Nessman and others. In front of Mario Testino’s lens, the glamorous group hits the town at night in winter shades of red and green as well as metallics and sequin embellished pieces.
Winter Fresh – Spanish fashion label Mango taps Karmen Pedaru for its winter 2012 catalogue featuring fresh styles for the new season. Karmen rocks a wardrobe of youthful leather, sequins, fringe and polka dots as well as more cozy styles featuring knit sweaters, cardigans, scarves and other accessories. A color palette using a lot of black, white and neutral hues make the pieces perfect for mix and matching.