A Season for Glam – Stars of the brand’s spring-summer 2013 campaign Anja Rubik and Karmen Pedaru appear in Gucci’s iPad magazine of the same season–Gucci Style. The girls are joined by Clement Chabernaud in colorful images lensed by Benjamin Grillon. Styled by Erika Kurihara, Anja and Karmen wear a mix of tropical prints, dramatic ruffles and floral embellishments in the studio snaps. / Makeup by Ernesto Montenovo, Hair by Aaron Henrikson
Chica de Ayer – Karmen Pedaru graces the pages of Vogue Spain’s August issue looking ever bit the role of a summer vixen in this colorful shoot lensed by Greg Kadel. The Estonian model wears swimwear and ready-to-wear looks from the likes of Dries van Noten, Jeremy Scott and Dolce & Gabbana styled by fashion editor Havana Laffitte. Wet tresses and red lips courtesy of hair stylist Ward Stegerhoek and makeup artist Mariel Barrera perfect the sizzling ensembles.
Watch the shoot’s accompanying film here.
Escape from the City – Karmen Pedaru is back once again for the fall 2013 Michael Kors advertisements photographed on location in New York City. Mario Testino lensed the Estonian model alongside Simon Nessman wearing cool shades, glam dresses and square bags for the campaign which depicts a jet-setting couple getting ready to take off and land in a helicopter. “We wanted the campaign to reflect the ‘bright lights, fast city’ inspiration of the Fall collection. It conveys an attitude of speed, endurance and glamour in sporty-chic silhouettes and electric colors,” says Kors.
Summer of Blonde – Starring on the August issue of Vogue Spain, model Karmen Pedaru impresses in a black dress and sparkling gems. Her normally dark locks are traded in for wet and blonde tresses that remind us that we’re in the middle of one hot summer.
Paris Elegance – Estonian model Karmen Pedaru is the latest face of Elie Saab, appearing in the brand’s fall 2013 campaign. Craig McDean photographed the dark-haired beauty in Paris, France, wearing the season’s delicate sheers and feminine silhouettes. In the video, Karmen evokes the very picture of elegance in autumn shades styled by Sophia Neophitou.
Sea Searcher – Spanish womenswear label Massimo Dutti gets ready for summer with its June 2013 lookbook. Photographer Gemma Edo snaps Estonian fashion model Karmen Pedaru as she poses in the label’s summer styles aboard a beautiful yacht docked alongside a marina. Lightweight sweaters, floral prints and neutral hues dominate Massimo’s June offerings.
Here Comes the Sun – Face of Michael Kors, model Karmen Pedaru, stars in the brand’s summer 2013 catalogue featuring laid-back elegance. The Estonian beauty joins Simon Nessman for a yacht outing wearing a mix of stripes, tropical and psychedelic prints. Accessorized with aviator style sunglasses and ladylike timepieces, Karmen looks ready to vacation in style for the sun-drenched catalogue.
Summer Calling – Karmen Pedaru is the latest cover girl for Vogue Germany, gracing the glossy’s June 2013 issue. This marks Karmen’s first Vogue cover which is well deserved as she has been a staple of brands like Gucci and Michael Kors for several seasons. Alexi Lubomirski photographs the Estonian beauty wearing a low-cut black top from Alexandre Vauthier with a silk flower in her hair.
Cosmetics Diva – Karmen Pedaru stars in the beauty campaign for Michael Kors’ new cosmetics line of body, face and cosmetics care. The will be three distinct lines–Sporty, Sunny and Glam to be sold exclusively at Michael Kors stores and Macy’s. Launching in August, the print and television advertisements are captured by Mario Testino. (WWD)
New York Moment – Spanish label Massimo Dutti is releasing a new limited edition capsule collection titled, “689 5th Avenue”. The accompanying campaign stars leading model Karmen Pedaru photographed by Hunter & Gatti. The Estonian beauty wears wardrobe essentials inspired by the Big Apple in a mix of studio portraits and on-location shots. Massimo Dutti’s New York City Collection hits stores on March 20th. / Hair by Paco Garrigues, Makeup by Frank Garret