Silver Holiday – For his Holiday 2013 adverting campaign, designer Michael Kors tapped Mario Testino to shoot a youthful set of rock and roll chic images. “When I was designing holiday, I kept thinking about how can you have it all. I love the idea of this rock-and-roll, denim and diamonds Christmas. It’s cozy but glamorous—the perfect combination for the holidays,” says Kors. Karmen Pedaru and Simon Nessman are back once again for the holiday ads. The pair is also joined by Lais Ribeiro, Hi Jye Park and Julia Frauche in the jovial pictures.
Denim on Denim – After appearing in the autumn advertisements for True Religion, model Karmen Pedaru fronts another denim label’s campaign with fall 2013 outing from DL1961. The New York-based label taps Boo George to shoot the new advertisements which also star Vincent LaCrocq at the Brooklyn Navy Yard. Karmen exudes a casual cool in simple tees, leather jackets and a variety of denim cuts.
Kors Fall – Karmen Pedaru is back once again for the fall 2013 catalogue from Michael Kors. The Estonian stunner poses in a series of sunny images starring alongside Simon Nessman. The blonde lives the glam life in looks that go from day to night, ranging from animal prints to black and white checkered accessories.
Sporty Sexy Glam – Following up the print advertisements for Michael Kors’ new beauty range, the American brand has released a video starring Kors face Karmen Pedaru. In the film shot on location in Los Angeles by Mario Testino, Karmen steps off a helicopter and proceeds to get made over by a glam squad. Joined by Simon Nessman, the Estonian model wows in beauty looks from the Sporty Sexy Glam line set to the tunes of Duran Duran’s “Girls on Film”.
Mad About Kors – As the face of the brand’s fall campaign, model Karmen Pedaru, sports a wardrobe of head-to-toe Michael Kors for the September issue of Marie Claire US. The Estonian beauty shows off the autumn collection in photographs taken by David Roemer (Atelier Management). Stylist Laura Ferrara shows off Kors’ colorful camouflage and variegated prints in the studio images. / Hair by Marco Santini, Makeup by Niki Mnray
Desert Babe – Karmen Pedaru gets cinematic for the fall 2013 campaign from American denim brand, True Religion. The Estonian beauty poses in the California desert for the lens of Mikael Jansson in a set of black and white images. Alastair McKimm styles Karmen as well as Gavin Jones in the season’s rugged leather, denim-on-denim and flannel which nods to American West culture.
A Season for Glam – Stars of the brand’s spring-summer 2013 campaign Anja Rubik and Karmen Pedaru appear in Gucci’s iPad magazine of the same season–Gucci Style. The girls are joined by Clement Chabernaud in colorful images lensed by Benjamin Grillon. Styled by Erika Kurihara, Anja and Karmen wear a mix of tropical prints, dramatic ruffles and floral embellishments in the studio snaps. / Makeup by Ernesto Montenovo, Hair by Aaron Henrikson
Chica de Ayer – Karmen Pedaru graces the pages of Vogue Spain’s August issue looking ever bit the role of a summer vixen in this colorful shoot lensed by Greg Kadel. The Estonian model wears swimwear and ready-to-wear looks from the likes of Dries van Noten, Jeremy Scott and Dolce & Gabbana styled by fashion editor Havana Laffitte. Wet tresses and red lips courtesy of hair stylist Ward Stegerhoek and makeup artist Mariel Barrera perfect the sizzling ensembles.
Watch the shoot’s accompanying film here.
Escape from the City – Karmen Pedaru is back once again for the fall 2013 Michael Kors advertisements photographed on location in New York City. Mario Testino lensed the Estonian model alongside Simon Nessman wearing cool shades, glam dresses and square bags for the campaign which depicts a jet-setting couple getting ready to take off and land in a helicopter. “We wanted the campaign to reflect the ‘bright lights, fast city’ inspiration of the Fall collection. It conveys an attitude of speed, endurance and glamour in sporty-chic silhouettes and electric colors,” says Kors.
Summer of Blonde – Starring on the August issue of Vogue Spain, model Karmen Pedaru impresses in a black dress and sparkling gems. Her normally dark locks are traded in for wet and blonde tresses that remind us that we’re in the middle of one hot summer.