Caught up in the Rapture – Juicy Couture releases its spring 2013 campaign film starring leading models Candice Swanepoel, Natasha Poly and Isabeli Fontana. Directed by Inez and Vinoodh, the girls work it against the backdrop of California landmarks to the tunes of Blondie’s “Rapture”. And in case you missed it, check out the print advertisements here.
California Dreaming – Juicy Couture taps three leading models–Candice Swanepoel, Natasha Poly and Isabeli Fontana for its spring 2013 advertisements lensed by Inez van Lamsweerde and Vinoodh Matadin. Juxtaposed against Los Angeles scenery, the three represent Californian archetypes including the Malibu Girl, Sailor Girl and Glamour Girl. The beauties were styled by Carlyne Cerf de Dudzeele in the youthful and sensual designs of spring.
Couture La La – Following up the print campaign, Juicy Couture shows star Karlie Kloss in motion for its “Couture La La” fragrance commercial. Directed by Inez van Lamsweerde & Vinoodh Matadin, the American beauty enchants against the backdrop of waves, sand and sky in the energetic film.
Life’s a Beach – The campaign for Juicy Couture’s latest fragrance, “Couture La La”, stars American beauty Karlie Kloss. Captured on a beach in a pink dress and glittering choker, Karlie exudes the free-spirited attitude of the floral scent. Juicy Couture’s “Couture La La” launches this Black Friday (November 23rd) on Macys.com.
California Dreaming – Sitting poolside, model Candice Swanepoel dreams of a holiday bash for this latest film from Juicy Couture. Directed by Terry Richardson, Candice parties in the brand’s holiday collection to the soundtrack of “Girls Just Want to Have Fun”.
Going Back to Cali – Shot on the California beaches, Karlie Kloss is back for revenge in Juicy Couture’s film by Inez van Lamsweerde and Vinoodh Matadin. Staying stylish, Karlie beats up some California male stereotypes in Juicy Jeans to the tunes of LL Cool J’s “Going Back to Cali”.
Under Dressed – Juicy Couture enlists Namibian stunner Behati Prinsloo for its Jeans line’s fall 2012 campaign. Photographer Katja Rahlwes captures Behati in topless looks featuring pants in traditional and metallic styles. A carefree look by hair stylist Rutger and makeup artist Rose-Marie Swift complete the brunette’s understated glamour.
Juicy Flavor – Karlie Kloss is tapped for Juicy Couture’s fall 2012 campaign photographed in Santa Monica, California, by Inez van Lamsweerde and Vinoodh Matadin. The American model sports eclectic prints and graphic tees with windswept tresses and a carefree attitude.
Fresh Fall Fashion – Juicy Couture’s fall 2012 lookbook taps models Magdalena Frackowiak and Toni Garrn to display the new collection of youthfully fashionable ensembles. Embracing color for the new season; paisley, stripes, plaid and animal prints serve as the main styles for fall. For outerwear, Juicy uses fitted blazers and faux fur as a coverup for the cooler months. Accessories include fedora style hats and mini clutches which bring a sophistication to the flirty autumn pieces.
Spring Fling – Anna Selezneva is a girl on the go for Juicy Couture’s spring 2012 campaign shot in Beverly Hills. Captured by Inez van Lamsweerde and Vinoodh Matadin with styling by Melanie Ward, Anna wears the label’s spring brights paired with chic accessories including jewelry, watches, sunglasses and handbags in the sun-drenched images.