Wild for Juicy – After a preview yesterday, we have a full look at the fall 2013 campaign from Juicy Couture. The advertisements star Edita Vilkeviciute and Andreea Diaconu laying about in a rock ‘n’ roll themed set which is appropriate considering the autumn collection’s bohemian inspiration. The girls were photographed by Inez van Lamsweerde and Vinoodh Matadin in Los Angeles, California, with styling by Carlyne Cerf de Dudzeele. Check out the official campaign video below made with art direction by Roi Elfassy and Matthew Ellenberger. In the film, the girls show off their moves with slick choreography by Stephen Galloway.
Juicy Fall – Models Edita Vilkeviciute and Andreea Diaconu are the latest stars of Juicy Couture’s fall 2013 campaign, lensed by Inez van Lamsweerde and Vinoodh Matadin. Where last season focused on California archetypes, this time, the images hone in on the autumn collection’s rock ‘n’ roll aesthetic. Styled by Carlyne Cerf de Dudzeele, the duo lounges on a fuchsia couch in the Los Angeles snapped photographs. (WWD)
Beach Babe – Loulou Robert models new season swimwear and summer apparel in Juicy Couture’s latest style update. Alexander Neumann snaps the French model on an isolated beach in Rincon, Puerto Rico, for the summer 2013 images. Roi Elfassy and Ray Chang oversaw the campaign’s creative direction. Loulou sports a natural face and relaxed do, courtesy of hair and makeup artist Carolina Dali, for the American fashion label.
Color Pop – Fashion models Edita Vilkeviciute and Magdalena Frackowiak pose for the pages of Juicy Couture’s Summer 2013 catalogue lensed by photographers Claudia Knoepfel and Stefan Indlekofer. In pieces that pop with vibrant color, these two head-turners don fun, casual summer wear alongside their skater companions.
Bag Ladies – Juicy Couture taps Anna Selezneva, Edita Vilkeviciute and Magdalena Frackowiak for its spring 2013 style book. Photographed by Claudia Knoepfel and Stefan Indlekofer, the girls rock colorful bags of the tasseled and fringe-adorned variety as well as denim styles. Prints are feminine and flirty; featuring tropical prints, polka dots and stripes.
Caught up in the Rapture – Juicy Couture releases its spring 2013 campaign film starring leading models Candice Swanepoel, Natasha Poly and Isabeli Fontana. Directed by Inez and Vinoodh, the girls work it against the backdrop of California landmarks to the tunes of Blondie’s “Rapture”. And in case you missed it, check out the print advertisements here.
California Dreaming – Juicy Couture taps three leading models–Candice Swanepoel, Natasha Poly and Isabeli Fontana for its spring 2013 advertisements lensed by Inez van Lamsweerde and Vinoodh Matadin. Juxtaposed against Los Angeles scenery, the three represent Californian archetypes including the Malibu Girl, Sailor Girl and Glamour Girl. The beauties were styled by Carlyne Cerf de Dudzeele in the youthful and sensual designs of spring.
Couture La La – Following up the print campaign, Juicy Couture shows star Karlie Kloss in motion for its “Couture La La” fragrance commercial. Directed by Inez van Lamsweerde & Vinoodh Matadin, the American beauty enchants against the backdrop of waves, sand and sky in the energetic film.
Life’s a Beach – The campaign for Juicy Couture’s latest fragrance, “Couture La La”, stars American beauty Karlie Kloss. Captured on a beach in a pink dress and glittering choker, Karlie exudes the free-spirited attitude of the floral scent. Juicy Couture’s “Couture La La” launches this Black Friday (November 23rd) on Macys.com.
California Dreaming – Sitting poolside, model Candice Swanepoel dreams of a holiday bash for this latest film from Juicy Couture. Directed by Terry Richardson, Candice parties in the brand’s holiday collection to the soundtrack of “Girls Just Want to Have Fun”.