Sporty Doll – Photographed by Willy Vanderperre, Marloes Horst is enlisted for the spring 2013 lookbook from SLVR by Adidas. The Dutch beauty dons sportswear ensembles with tropical prints and eastern-influenced shapes styled by Jay Massacret. Spring was inspired by martial arts, the film “Fight Club” and the human physique. A color palette of forest green, marmalade, neutral hues such as taupe and black and white show off the clean and sharp lines of the new season.
Metropolis – Inspired by Fritz Lang’s classic silent film Metropolis, the Adidas SLVR campaign for fall 2012 enlists photographer Willy Vanderperre and stylist Jay Massacret for a series of modern images showcasing the sporty styles. Lara Mullen stars alongside male models Carlos Peters and Yannick Mantele in front of wood-carved buildings. The sleek and architectural silhouettes offer a contemporary feeling to the classic background. / Art direction by Pietsch Lim
Olympic Hopefuls – Opening Ceremony teams up with adidas Originals for a capsule collection made in anticipation for the upcoming summer Olympics. Starring Camille Rowe and Xiao Wen, the style book images showcase the swimwear and streetwear inspired looks. Explosive prints and sporty silhouettes dominate the capsule collection in photos shot by Josh Olins with styling by Jay Massacret.
Spring Overlap – The spring 2012 campaign from Y-3 enlists Collier Schorr for a collage style series of images featuring xeroxed photographs of the archival city of Brasilia. With art direction by Lloyd & Co, the advertisements star Valerija Kelava and male model Harry Goodwins styled by Jay Massacret. Schorr notes that he was inspired by the androgyny and fluidity of Yohji Yamamoto’s designs for the still images and accompanying film. / Hair by Holli Smith, Makeup by Sil Bruinsma
Outdoor Feeling – Y-3′s fall 2011 campaign juxtaposes the label’s sporty wear with outdoor landscapes created by artist David Benjamin Sherry. Photographed by Collier Schorr, Kristina Salinovic and Robin Ahrens are serene and calm in Jay Massacret’s layered styling. / Creative Direction by Lloyd & Co. , Hair and makeup by Holli Smith and Benjamin Puckey
The Traveled Woman – Adidas SLVR taps photographer Willy Vanderperre for its fall 2011 campaign starring Anouck Lepere. Inspired by travel and the future, Anouck sports the strict vision of stylist Jay Massacret with a stoic beauty. / See the video inspiration here
Girls on Top – V Magazine #71 enlists Terry Tsiolis for a studio series featuring some of the industry’s top working Asian girls. Capturing Liu Wen, Tao Okamoto, Shu Pei and Fei Fei Sun–Tsiolis works with fashion editor Jay Massacret for a sleek and sexy result that is nothing short of stunning.
Kori Richardson gets sporty for the spring 2011 lookbook from ADIDAS SLVR. Lensed by Karim Sadli, the collection pairs classic staples with sportswear pieces. Styled by Jay Massacret, Kori exudes an effortless ease in the simple silhouettes and mute color palette.
Our March Model of the Month, Liu Wen, makes an appearance in the latest edition of V magazine alongside Tao Okamoto and Ranya Mordanova. Captured by Jonas Akerlund and styled by Jay Massacret, Liu lets out her inner punk in looks inspired by Japanese street style.