London Calling – British label Jaeger taps Bette Franke for its fall 2012 campaign, lensed by Alasdair McLellan. Bette looks sophisticated in polished outerwear and ladylike dresses showing off the color blocking trend as well as cozy fall layers. / Casting by Barbara Nicoli & Leila Ananna @ Trouble Management
Jaeger’s Day Wear Outing – Jaeger London brought sensible day wear to London Fashion Week with its spring 2012 collection. Models donned side-swept ponytails with coral lips and rouged cheeks for a ladylike look that matched the season’s modest hemlines, pleated and scalloped skirts, lace covered blouses and polka dot prints. Accessories came in the form of oversize sunglasses, straw hats and color blocked handbags paired with wedge sandals.
Pattern Boutique – Jaeger’s Boutique collection takes on feminine frills and fun patterns for the spring 2011 season with its latest lookbook. Featuring a splendid mix of stripes, polka dots and pops of color, Boutique embraces above the knee hemlines and comfy cardigans for the modern day set.
The fall 2011 season continues with Jaeger’s latest showing for London Fashion Week. Layering up for the autumn with lengthy coats, stockings, and loose-fitting trousers, the Jaeger woman looks ready to explore the city in bright hues paired with cool neutrals.
Jaeger’s spring 2011 collection offers refined elegance with a somewhat nautical twist. Worn by Melissa Tammerijn, the new season of Jaeger London, Jager Black and its mainline collection plays with stripes, proportion and neutral hues.
Moving away from a moody fall, the spring 2011 collection from Jaeger delivers a feeling of resort getaway for the new season. Featuring a healthy mix of slouchy and stiff silhouettes, the line range transitioned from royal blue to muted neutrals bringing a relaxed confidence to London Fashion Week.
Jaeger London‘s fall-winter campaign captures models Lara Stone and Jon Kortajarena posing in front of the Somerset House based in London, England. And just as with the spring season, photographer Emma Summerton gets behind the lens yet again and brings some of her Australian flair to the British brand. (Wonderland)